Choosing a Marketing Cloud
Problems with Going to Video
Evolving the TV Spot
Aired September 25, 2017
Adapted from original post by Bob Knorpp on thebeancast.com
Two ways to download Instagram photos:
1) Google Chrome Developer Tools (best way to download to your computer):
- Open the Instagram image in Google Chrome and click to pop it out (full view).
- Right click (on Mac: CTRL+click) the image and select “Inspect.”
- You’ll see the Elements view. Hit CTRL+F then enter “jpg” so you can find the jpg URLs in the code.
- Click the down arrow to the right of the finder bar to see the next instance of “jpg” until your photo is highlighted (blue tinted/selected like below). It will probably be the second jpg instance (the first is your avatar).
- Highlight the jpg URL and copy it. It’s fine if you highlight the whole paragraph which is more than just the image URL, for example:
<img class=”_2di5p” src=”https://instagram.fmkc1-1.fna.fbcdn.net/t51.2885-15/e35/21827421_172300296664014_7469834922526507008_n.jpg” style=””>
- Just paste the whole thing into a new browser window and delete the extra characters. So you’ll have just the URL (beginning with https and ending in .jpg), for example:
- Right click (or on Mac CTRL+click) and hit Save Image As.
2) DownloadGram.com (alright way to download to computer or phone)
- Go to https://www.instagram.com/
- Find the Instagram picture you want to save and click on it.
- Copy the photo’s URL from the web address bar in your browser.
- Go to https://downloadgram.com/
- Paste the photo’s URL into the box with the auto-generated Instagram link, above the Download button.
- Click Download. Then, click the resulting Download Picture button to save your image.
Looking for help keeping your profile private, knowing if someone saw that you liked a photo, or understanding how blocking works? Check out my top Instagram help posts:
I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.
July 31, 2017
Adapted from original post by Bob Knorpp on thebeancast.com
Phubbing = phone snubbing. It happens when we ignore the people around us because we’re paying attention to technology. Phubbing wrecks relationships. I’ve been concerned about this for years, as you know if you’ve listened to my podcast or read my blog or ever met me. I put my phone on airplane mode every night because it’s an important boundary for me – yes, I am unreachable for a few hours of precious serenity.
With more and more people using the attention-siphoning devices — the typical American checks his or her smartphone once every 6.5 minutes, or roughly 150 times each day — phubbing has emerged as a real source of conflict. –CNN
“Researchers James. A. Roberts and Meredith E. David identified eight types of phone snubbing behavior that have become common in today’s world. They are:
– During a typical mealtime that my partner and I spend together, my partner pulls out and checks his/her cellphone.
– My partner places his or her cellphone where they can see it when we are together.
– My partner keeps his or her cellphone in their hand when he or she is with me….”
Sound familiar? This stuff is disturbing.
Who’s really worse: fast food companies or tech companies?
It’s somewhat in vogue to believe companies like McDonald’s and Coca-Cola and R.J. Reynolds are the problem. They make us sick, fat or dead, they pollute our planet, and they’re purely profit-driven. Yet all the while, we lionize tech companies like Google, Facebook, and Apple. But these companies are responsible for literally rewiring our brains.
We’re willing participants as users of social networks that contribute to the breakdown of real human interaction, just like people in the drive-thru know what a Big Mac does to their body.
I suppose the parallel is that we didn’t always really know how bad fast food was for us until Supersize Me etc. came to light, until we legislated publishing calories on menus. And we won’t really acknowledge the negative impact of dopamine addiction to text message chimes and Facebook Likes for years, if at all. It’s more than a negative impact, it’s the unrecognized public (mental) health crisis of modern times.
StandFor Initiative contacted me and asked if I’d like to try out their anti-phubbing shoes. I’d never seen shoes with such a neat mission. Go check out their site. Frankly, this mission is way cooler and more important than TOM’S. I don’t care if that offends anyone. The Stop Phubbing mission is something we should all embrace before we break our ankles falling into a mall fountain.
I picked the LOVERS shoes – there are plenty of really neat designs with backstories and real life inspiration. Here’s the description from the designer for my chosen pair:
One of the members of our team said that there’s nothing like the real feel of his wife’s warm hand touching his. Everyone should probably feel like this. But when we go to restaurants, we are shocked by couples who hardly look at each other and would rather spend their meal time staring at their phones, phablets and tablets.
I’m happy to wear these #stopphubbing shoes and I hope they spark a conversation. They’re comfortable, well made, and pretty darn cool looking. If you’d like a pair, here’s a $30 off discount promo code (valid through July 30, 2017): Enter promo code RMEFt9MD at shop.standforinitiative.com and choose the shoes, ankle boots or boots you’d like.
[Images: Stop Phubbing]