Bio: Hi, I’m Emily. I’m a marketing strategist and content developer. My consultancy is called Beetle Moment Marketing.
I love writing – whether it’s copy, articles, deep tweets, or ergonomic product reviews. I started this blog in 2010 as a way to share ideas about marketing and technology. Now I mostly reappear when I notice something that warrants comment, research, or squinty eye.
In this age of every rockstar putting “attention to detail” on their resume with typos on the next line, I try to avoid the fever and just write what I know to be true.
I was born and raised in Chicago (White Sox yes, deep dish yes, lake yes). I attended the University of Michigan, where I studied psychology and communications. After the winter I moved south and got into marketing. I like playing chess, taking the stairs, and baking in jars (I opened my Etsy shop, Adore A Jar Bakery, in 2009 before we talked about artisanal makers).
While the DDP is on hiatus, I sometimes appear on other podcasts.
Have an idea, question, or comment? @emilybinder