About

Bio: Emily Binder is the Digital Whipcracker, currently marketing for a travel brand based in Atlanta, GA. She is a psychologist posing as a marketer, a social media probe and player hater. Emily is a Chicago native enjoying the South. She likes chess, takes the stairs, and bakes jar cakes. This blog explores marketing, social media (until that buzz word fades into the implied), and consumer psychology (as Emily’s background is in communications and social psychology research).

Podcast: Emily Binder co-hosts The Digital Dive Podcast with Melanie Touchstone. The Digital Dive covers the developments defining digital. This bbi-weekly podcast hashes out and ties together what’s happening in digital that matters: social media, marketing, emerging technology, and guilty tech/app/ego pleasures. Listen or subscribe in iTunes

This site conglomerates most of Emily’s online identities, blogs, ventures, and discoveries.

Content:

• Marketing, digital, social, technology, consumer psychology
• American Dream: culture, social trends, chess and all it symbolizes
• Archives: Observatory- human behavior and stories, Etsy-related