Emily Binder


Bio: Hi, I’m Emily. I’m a marketing strategist and content developer. My consultancy is called Beetle Moment Marketing.

I love writing – whether it’s copy, articles, deep tweets, or ergonomic product reviews. I started this blog in 2010 as a way to share ideas about marketing and technology. Now I mostly reappear when I notice something that warrants comment, research, or squinty eye.

In this age of every rockstar putting “attention to detail” on their resume with typos on the next line, I try to avoid the fever and just write what I know to be true.

I was born and raised in Chicago (White Sox yes, deep dish yes, lake yes). I attended the University of Michigan, where I studied psychology and communications. After the winter I moved south and got into marketing. I like playing chess, taking the stairs, and baking in jars (I opened my Etsy shop, Adore A Jar Bakery, in 2009 before we talked about artisanal makers).

Podcast: I cohosted The Digital Dive Podcast, which covered digital marketing, social media, technology, and apps. Listen or subscribe in iTunes or search for The Digital Dive Podcast on Stitcher.

While the DDP is on hiatus, I sometimes appear on other podcasts.

Have an idea, question, or comment? @emilybinder