I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.
Phubbing = phone snubbing. It happens when we ignore the people around us because we’re paying attention to technology. Phubbing wrecks relationships. I’ve been concerned about this for years, as you know if you’ve listened to my podcast or read my blog or ever met me. I put my phone on airplane mode every night because it’s an important boundary for me – yes, I am unreachable for a few hours of precious serenity.
“Researchers James. A. Roberts and Meredith E. David identified eight types of phone snubbing behavior that have become common in today’s world. They are:
– During a typical mealtime that my partner and I spend together, my partner pulls out and checks his/her cellphone.
– My partner places his or her cellphone where they can see it when we are together.
– My partner keeps his or her cellphone in their hand when he or she is with me….”
Sound familiar? This stuff is disturbing.
Who’s really worse: fast food companies or tech companies?
It’s somewhat in vogue to believe companies like McDonald’s and Coca-Cola and R.J. Reynolds are the problem. They make us sick, fat or dead, they pollute our planet, and they’re purely profit-driven. Yet all the while, we lionize tech companies like Google,Facebook, and Apple. But these companies are responsible for literally rewiring our brains.
We’re willing participants as users of social networks that contribute to the breakdown of real human interaction, just like people in the drive-thru know what a Big Mac does to their body.
I suppose the parallel is that we didn’t always really know how bad fast food was for us until Supersize Me etc. came to light, until we legislated publishing calories on menus. And we won’t really acknowledge the negative impact of dopamine addiction to text message chimes and Facebook Likes for years, if at all. It’s more than a negative impact, it’s the unrecognized public (mental) health crisis of modern times.
StandFor Initiative contacted me and asked if I’d like to try out their anti-phubbing shoes. I’d never seen shoes with such a neat mission. Go check out their site. Frankly, this mission is way cooler and more important than TOM’S. I don’t care if that offends anyone. The Stop Phubbing mission is something we should all embrace before we break our ankles falling into a mall fountain.
I picked the LOVERS shoes – there are plenty of really neat designs with backstories and real life inspiration. Here’s the description from the designer for my chosen pair:
One of the members of our team said that there’s nothing like the real feel of his wife’s warm hand touching his. Everyone should probably feel like this. But when we go to restaurants, we are shocked by couples who hardly look at each other and would rather spend their meal time staring at their phones, phablets and tablets.
I’m happy to wear these #stopphubbingshoes and I hope they spark a conversation. They’re comfortable, well made, and pretty darn cool looking. If you’d like a pair, here’s a $30 off discount promo code (valid through July 30, 2017): Enter promo code RMEFt9MD at shop.standforinitiative.com and choose the shoes, ankle boots or boots you’d like.
I am so happy with my new 12-inch MacBook. I wanted to share my buying experience comparing it to the 13-inch MacBook Air to help you decide between the two.
This review focuses on the MacBook.
Friends love their 2011 MacBook Airs, so I initially thought I would go with that. However, a trip to the Apple Store and seeing the Air next to the small, sleek, space gray MacBook changed my mind.
How to pay for your new Mac: earn credit card points
I purchased: Refurbished 12-inch MacBook 1.1GHz Dual-core Intel Core m3- Space Gray MacBook from Apple.com for $1099 before tax (business deductible).
A new 12-inch Macbook costs $1299 for 1.2GHz Processor 256GB Storage or $1599 for 1.3GHz Processor 512GB Storage.
Note: Refurbished means you’ll have to wait 3 to 5 days for free shipping.
Credit card point tip: use your Chase Ink and get 2-5% cash on Apple.com through the Chase Ultimate Rewards – Shop with Chase shopping portal. Seasonal awards vary but check for the current cash back or point amount.
The MacBook is only a 12-inch screen, so it’s practically a large tablet. It fits perfectly in my big ‘ol saddlebag, which is ideal for moving between meetings, coffee shops, and airports.
The butterfly keyboard took some getting used to. (In fact, I had buyer’s remorse for the first few days to the point where I even ordered a refurbished MacBook Air so I could compare both side by side during Apple’s 14 day no questions asked return period.)
Compare to the thick, spaced out MacBook Air keys:
In order to make this laptop as thin as possible, Apple reinvented the keyboard. They created a “butterfly” mechanism, which more evenly distributes the pressure on a key than the traditional “scissor” mechanism. This is supposed to provide a more precise typing experience and fewer errors. Butterfly is 40% thinner than a scissor keyboard, and four times more stable. It feels like you’re typing on a tablet.
For larger man hands, this might feel too compact and on a 12-inch. For my hands, I got used to it within a few days and now I can type somewhat physically inaccurately, relying on the butterfly mechanism to “know” which key I meant, much like I fly across my iPhone screen with little accuracy and let autocorrect do the work.
MacBook vs. MacBook Air – Display
After five days on the crisp MacBook Retina Display, switching over to the Air screen felt like going to a clunky, much older and blurry low resolution screen. Retina Displays make text and images extremely crisp, so pixels are not visible to the naked eye. It rivals the sharpness of crisply printed text. I just couldn’t get over the clarity on the MacBook.
Limited Ports – USB-C Only
One MacBook drawback is the lack of ports and jacks. It has just one USB-C port and one audio jack for earbuds. No built-in USB.
The easy fix is to buy a connecting port. I recommend this one by Dodocool:
At just $45.99 on Amazon Prime, it’s much cheaper than Apple’s $79 version which is overpriced and has poor reviews. All my USB equipment like my wireless mouse and Sennheiser PC 8 USB Headset can connect simultaneously while the laptop also charges.
By the way: if you’re podcasting with Skype or Google Hangouts, I highly recommend the Sennheiser PC 8 USB – Stereo USB Headset for PC and MAC with In-line Volume and Mute Control:
Overall I would recommend a MacBook if you travel and want an ultra clear display with maximum portability. MacBook is small and light, it feels fantastic in your lap, and the screen is gentle on the eyes. It just depends on what you plan to do with it. The MacBook Air has a lower resolution screen but the extra inch adds quite a bit more area, which is nice for watching a movie, however it really just looks blurry once your eyes get spoiled on the Retina display.
Verdict: buy the MacBook unless you really prefer the traditional raised keys and a larger screen is important to you. Buy refurbished because the one year warranty is the same as a new machine and I can’t tell any difference, so why pay more?
Here’s the case I bought. At $13.99 on Prime, it’s a good value for MacBook case. The graphics aren’t super crisp on the stained glass version I bought, but it is protective and the snaps and rubber feet are still intact, unlike the Dowswin case I first bought. If you get a solid color, this would look nice and get the job done.
I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land.
What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing people-based marketing, overcoming voting blocs at Cannes, and the effectiveness of brand takeovers on Twitter (I say not effective at all). Also, why Canada at Cannes is like the 1988 Jamaican Olympic bobsled team in Cool Runnings, and Travis Kalanick is a narcissistic frat boy. (Not mentioned on the show but worth noting: Sarah Lacy at Pando has been calling out Uber‘s problematic culture with little notice since 2012).
Here’s what I see coming for voice assistants like Amazon Echo and Google Home. Lots of marketing opportunities here, and perhaps finally one eco-system to combine all social app data. More on that later.
What date did I move to San Francisco?
Who joined me at the Bruce Springsteen concert a few years ago?
What was the name of that Portland, Maine dive bar on the water with the oysters we loved?
When did I first buy raw maca powder?
That’s fairly simple stuff. The required data sources (which we’re already comfortable sharing) include:
Apps like Timehop can already tap into high level info like this and tell you where you were three years ago, but the social and detail layers will require more information and networked data.
What did I wear to Blackdiamondskye?
Which outfit should I wear today?
What topics did I research after my first lunch with Sandra?
Mobile GPS data (location services) from apps like Google Maps
Passbook (boarding passes, movie ticket stubs, event badges)
Messaging app history (iMessage, WhatsApp, Facebook, etc.)
When was I happiest during the time I lived in New York?
Which job offer suits me best?
When did I know I was in love?
Everything we say and type? No – just all of the aforementioned sources, plus a future wearable or implanted device to monitor energy. Triangulate the data and apply some algorithms and AI.
Essentially, I think everything I currently rely on Evernote for will be available through a voice assistant that is continually self-improving a personalized tagging convention and data-rich picture of who I was, who I am, and who I will be (how I will behave).
Location, check-in, and social data – your digital footprint – will be accessible. Visuals included. The more you check in and document your every move, the richer your look-backs will be. This is similar to the re-do in my favorite Black Mirror episode, The Entire History of You, except what I envision is not based on a 24/7 life recorder, but an aggregation of experiential data shared by permission.
ICYMI – The Entire History of You premise: In an alternate reality, most people have a “grain” implanted behind their ear. It records everything they see, hear, and do, like a first person recorder for life. This allows memories to be (quite realistically) played back either in front of the person’s eyes or on a screen, a process known as a “re-do”.
I’m not advocating for a grain implant or anything as terrifying as what’s available in this show. But the personal data recall possibilities are pretty exciting.
Upside: wonderful for re-experiencing memories or pulling up information quickly.
Downside: our memories will get even weaker because we will exercise that muscle less and less. Oh, and privacy.