All posts by Emily Binder

Emily Binder is a marketer who likes good copy, technology, and progress. Hobbies include chess, cooking, and rollerblading. University of Michigan alumna.

Super Bowl Ads, Netflix’s TV Binge-Watching Model & the Content Renaissance – Episode 14

Topics: The most popular 2013 Super Bowl ads and advertisers’ attempts to engage viewers on social, Netflix’s game-changing business model, the television renaissance, and our predictions on the future of media consumption.

I. Super Bowl Ads
someecards Super Bowl commercialsWe review the most talked about Super Bowl 2013 commercials and ads both online and offline, including:

  • Ram Trucks – “Farmer” – Paul Harvey (Dodge — Chrysler)
  • Budweiser – “Brotherhood”
  • Jeep – “America Will Be Whole Again” – Oprah (Chrysler)
  • Mercedes-Benz – “Soul” -Willem Dafoe
  • Oreo – “Dunk in the Dark” (Twitter photo post) – total show stealer

Judge for yourself–you can watch this year’s Super Bowl commercials here.

II. Netflix
Netflix is changing the traditional television viewing model from trickle out to “binge watching” with their new series House of Cards. Will this decisive shift in TV consumption change the future of television? Will the “I Want it Now” mentality extend to new film releases? Check out Melanie’s prediction on the future of movie theaters which may make some film buffs squirm.

Tips on Tap:

I. Prompt Me Nina — Password reminder app created by 14 year old British Teen Nina Devani. Customized password reminder question prompts.

II. UnoDNS — Paid Service lets you access your Netflix, Hulu & Spotify accounts from outside the country.

III. 1Weather App — Excellent free weather app for Android available on Google Play

Oreo Super Bowl 2013 Dunk in the Dark tweet photo

Show Notes:
Most social TV event ever?
-By Bluefin’s measure, Super Bowl social media activity peaked during Beyonce’s halftime performance with 366,000 comments per minute. By comparison, well ahead of the 261,000 comments per minute generated the moment Barack Obama was reelected.

-Twitter: the Super Bowl generated a total of 26.13 million tweets, according to SocialGuide, which was nearly as many as all three of last year’s presidential debates combined (27.63 million total, peak of 10.87 million).
Super Bowl is most social TV event ever 2/5/13

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Fraley v. Facebook: A User Win? – Episode 13

The Digital Dive Podcast – Episode 13

In the news:

1) Coca Cola addresses the obesity epidemic

2) Spam email hits a five-year low, but is still two-thirds of all email.
Considering how prevalent spam is, it’s no wonder many people who recently received the legal notice Fraley v. Facebook email were suspicious:

Fraley v. Facebook, Inc. — Sponsored Stories

Facebook sponsored story with gavel Fraley v FacebookIf you’re an eligible Facebook user in the U.S. or UK, you may have already received an email (or may get one soon) from legalnotice@facebookmail.com titled: “Re: Legal Notice of Settlement of Class Action:”

You are receiving this e-mail because you may have been featured in a “Sponsored Story” on Facebook prior to December 3, 2012…

What are sponsored stories?

“Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” -Facebook

Who is the lead plaintiff, Angel Fraley? If the Fraley v. Facebook goes cy pres, which not-for-profit organizations will receive what’s left of the $20 million settlement? Why does this all smell fishy? What does the average user stand to gain (besides $10 max)?

Tips on Tap

1) Prevent cell phone frostbite: Keep your phone in your pocket in cold temperatures to prevent decline in the lithium ion battery when it’s below freezing.

2) Fashism.com – A fashion crowdsourcing website and app for iPhone and Android. “Post a photo, ask a question, get advice.”

3) Electronics buying guide – When to buy:

  • Computer monitors: January-February
  • Cell phones – Valentine’s Day (look for BOGO deals)

Show Notes

  1. “Spam hits a five-year low (but it’s still two-thirds of all email)” –NBCNews – Technology 1/25/13
  2. Fraley v. Facebook, Inc. – fraleyfacebooksettlement.com/
  3. Citizen Media Law Project- Fraley v. Facebook

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.

Hear us on Stitcher Smart Radio

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Facebook Fake Accounts, Timeline Changes, and Your Digital Legacy – Episode 12

1) Passing Down Digital Assets After Death

I argue with Melanie about why acknowledging your digital footprint in your last will and testament is important.digital_footprint

  • What happens to your email, social media, blog, photos, cloud documents, financial, professional, and gaming accounts when you die?
  • Why online accounts matter after death:
  • 1) Wishes of the deceased: do they want the FB account up as a memorial? for how long? who should be trusted with the emails, records, photos, videos, messages, etc.?
  • 2) Money: U.S. consumers value their digital assets, on average, at nearly $55,000. -2011 McAfee Survey. That includes photos, projects, hobbies, personal records, career information, entertainment and email.
  • “Online companies face a ‘patchwork of state laws’ and are usually cautious when it comes to granting access to a deceased user’s account.” -via nbcnews.com
  • U.S. General Services Administration recommends you set up a social media will
  • Only five states’ estate laws include digital assets: CT, RI, OK, IN, and ID. Some states’ statutes just relate to email, with only Oklahoma and Idaho clearly including social networking and blogging as part of an estate (well done, y’all).
  • How to set up digital estate planning: consider using one of the dozens of paid services: thedigitalbeyond.com/online-services-list/

2) Fake Facebook Accounts – Categories, Prevalence, Issues, Fake Clicks

  • The “bad actors” that Facebook targets are people with many fake accounts
  • As of 8/1/12, CNET reports 8.7%, or 83.09M accounts: “Facebook estimates that 4.8% are duplicate accounts, 2.4% are user-misclassified accounts, and 1.5% are undesirable accounts.”
  • We want to ensure that one of the core tenets of Facebook is that you have your unique identity on Facebook.” -Facebook’s Vice President of Global Marketing Solutions Carolyn Everson to Business Insider

3) Facebook to roll out more Timeline changes

  • In New Zealand and parts of Europe, FB has started to roll out new changes to Timeline. Changes to expect for personal profiles (and probably for brand pages eventually, if the past is any indication):
  • Boxes below your cover image will be replaced with a simpler, tabbed design. Posts will appear in a single wide column on the left as opposed to being randomly split into two columns.
  • New “collections manager” lets you drag to reorder your collections, so you can put maps and friends where you want them.
  • In a nod to Twitter, your subscribers are now called followers. Subscribers/followers are different than friends. No changes to friends are apparent as yet.
  • In another nod to Twitter, your name appears in white over the bottom of your cover photo. Basic info, including your location and job, are now located to the right of your profile photo instead of below.

4) Facebook Ads, Mobile, and Stock

  • Facebook shares are way up ($30/share).
  • Mobile has gone from being perceived as challenge to Facebook to being seen as a huge opportunity.
  • Mobile revenues predicted to make up 20%-24% of Facebook’s overall top line in Q4-2012, up from 3% in Q2-2012.
  • Analyst Anmuth says mobile will generate $2.13 billion for Facebook in 2013, up from his previous $2 billion estimate.
  • FB mobile revenues to surpass desktop in 2014
  • Ads in the Newsfeed are much more effective than ads on the right side (but more annoying when irrelevant)
  • Facebook Gifts – predicted to contribute $1 billion+ by 2015, and 5% of Facebook’s profits in 2013.
  • Advertisers love Facebook’s ad exchange.

Tips On Tap

1. Home Inventory: As we begin a new year, here’s a life admin tip to ensure that your home or renter’s insurance really will cover you if disaster strikes. With camera phones and free online storage services like Google Drive and Dropbox, you have no excuse not to make a video documenting your home possessions and store it in the cloud.
WhatYouOwn – home inventory software. http://www.whatyouown.com/ Download the free trial version for Mac OS or Windows 8. Reviewed by CNET as one of the best. Why:
  • Purchase enough insurance to replace the things you own.
  • Get your insurance claims settled faster.
  • Substantiate losses for your income tax return.

2) AppGratis is a free iPhone app that recommends a new app each day that’s free for that day. I scored the super skeuomorphic Daily Weather app. We discuss its merits vs. Apple’s iPhone Weather app.

3) Digitally Imported Apphttp://www.di.fm/ “Digitally Imported – Addictive Electronic Music 24/7”

  • A free music streaming app with premium membership option.
  • Great for serious electronic and progressive music fans because it is genre-specific and very extensive in sub-genre channels
  • Social: Community tab displays Facebook and Twitter conversations
  • Radio shows can submit demos to be on the dozens of stations
  • They air popular shows like Armin Van Buuren’s A State of Trance at scheduled times, otherwise you can stream Channels

Show Notes

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.The Digital Dive Podcast Stitcher Smart Radio

Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

I. Kindle Fire HD vs. iPad 2 2013 puzzle pieces on smartphone
I am a longtime Apple fan. Listen to my surprising review of my newest device: Kindle Fire HD Tablet. Find out how it measures up against my beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, we share our predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap

1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.The Digital Dive Podcast Stitcher Smart Radio

Social Media Blunder? Going Dark During A Crisis: NRA & Sandy Hook

Politics aside, the National Rifle Association (NRA) is a brand. Because of social media, the horrific Sandy Hook, CT school shooting this month was a PR crisis for the NRA in a different, more intense way than past violent events involving firearms.

Moments before the news broke on Friday 12/14/12, at 9:35AM EST the NRA Facebook page posted about a giveaway. Shortly thereafter, news outlets announced the Sandy Hook massacre that killed twenty-six people, including twenty children. That evening, the NRA took down their page. They withheld comment until they reactivated it on 12/18/12 with a post explaining their silence:

…Out of respect for the families, and as a matter of common decency, we have given time for mourning, prayer and a full investigation of the facts before commenting…

flames on black backgroundI see the reasoning for preventing intense flame wars:

“As a PR professional, it goes against my instincts and the recommendations I make to clients who stop posting on social media channels in times of crisis,” says Stu Opperman, chief strategist at Impact Players. “[But] with the nation’s collective emotions as raw as they were, any immediate post the NRA made, short of a complete reversal of their long-held position opposing nearly any form of gun control, would be demonized and seen as callous and unfeeling…” –prweekus.com 12/20/12

One could argue that going dark demonstrates a lack of understanding of social media (focus on transparency). The avoidant reaction was meant to halt the onslaught of an emotionally and politically charged conversation and the demand for a response they did not have.

Going Dark Sends Two Possible Messages

Message 1: We don’t know how to handle this crisis.

Could be interpreted as a blend of:
  1. Mea culpa (intentional or not)
  2. Silencing the conversation to avoid further controversy (a temporary and singular solution)
  3. Kneejerk reaction demonstrating lack of crisis management plan
Message 2: This is our crisis management plan.
My initial reaction: Hiding the page was not a sign of respect, as claimed. Merely having a Facebook page is not an implicit sanction or approval of current events, the opinions of its fans/detractors/page commenters, or a sign of anything more than having a second WEBSITE. Simply, a Facebook page is another brand website which enables more public conversations. Of course there is more risk involved. Is that risk the primary differentiator between your website and your page? I.e., NRA.org would not go down during a crisis. Techcrunch explains why merely disabling comments would not suffice – this makes sense.

Being present on social is not a switch you turn on and off as it suits your brand.

But was this instance an exception?

Retail analogy: Your Facebook page is your storefront – your business address. It’s what you post on that page (i.e., what you stock on your shelves or display in your windows) that sends a message.

Have a crisis gameplan. Learn from the multitude of social media blunders. This was new territory. What would you do?

*My sympathies go out to anyone grieving over this tragedy. This post is about social media and is not meant to take a stance on violence, gun control, or politics.