Lucky Charms: Wireless Power to Fly – Part 1

March 22, 2011 |  by  |  AAJB Blog, Food, Marketing  |  8 Comments

Lucky Charms was a favorite childhood cereal of mine. It’s the less spooky, vanilla version of Count Chocula, one of General Mills’s monster-themed breakfast cereals (first released in 1971 with the strawberry-flavored Franken Berry). Count Chocula is more difficult to find these days, especially outside of Halloween season. As for Lucky Charms, which are in no short supply, the last box of sugared oats and marbits that I saw had a wonderful back-of-the-box game:

Lucky Charms cereal box emilybinder.comThe Power to Fly activity (2011):

Here’s How!
Fold the book at line A to make the launch ramp that will send your star marbit on its way. Flicking your star is allowed to see how many times you can follow Lucky through the cloud.

In this digital age, Lucky the Leprechaun believes he can entertain kids by asking them to cut out a piece of cardboard from a cereal box, fold it, and flick it into the hole in the box. Simplicity: scissors, sticky fingers, and adult supervision = breakfast fun.

To gain the Power to Fly, kids do not need their parents’ permission to access a promotional URL or download an app requiring access to Facebook. They need not dig through the lightly sweetened settled contents for a compact disc which must be inserted into a computer (though this is already be obsolete but I recall it). All they have to do is cut and flick. That’s so refreshing.  (Note: naturally, does have an online game.)
To that end, enjoy this Count Chocula commercial from 1980:

The ad depicts the joy that kids experience from the activity of applying fake Count Chocula tattoos on their friends (again, no electricity required). Now that I’ve covered the first point about kids enjoying simple pleasures, in Part 2 I’ll discuss the profit-driven, truly irresponsible marketing of major cereal producers so that this is not an advertisement for junk food.

Fun cereal facts:

1) In 1963, microbiologist Pamela Low developed the original flavor for Cap’n Crunch by recalling a recipe of brown sugar and butter that her grandmother Luella Low served over rice at her home in Derry, New Hampshire.

2) Apple Jacks cereal was invented by William Thilly, a member of Delta Upsilon Technology Chapter and now a professor at MIT. It was introduced to the U.S. in 1965 as “Apple O’s.” In 1971 advertisers renamed it “Apple Jacks.”
It is considered acceptable to add an apostrophe to a single letter in the case of “Apple O’s.”

Original 3/22/11 post updated 6/25/14


7 Etsy Seller Tips

December 29, 2010 |  by  |  AAJB Blog  |  1 Comment

Trying to start an Etsy shop? Check out my Take 2 Digital post- 7 Etsy Seller Tips

Etsy Handmade

SOS- Save Our Shores

SOS- Save Our Shores


Today I stumbled onto an Etsy seller, Gypsy Charms Jewelry, via the Greater New Orleans Foundation website.  She has listed an SOS necklace with the proceeds from the sale of this necklace going to The Gulf Coast Oil Spill Fund.  It’s a lovely necklace and I applaud this seller and all the other Etsyers supporting the oil spill relief effort.  I was so inspired that I listed my popular Southern Pecan Pralines as another item with proceeds donated to the relief fund.  And then I was feeling gung ho and created a Gulf Oil Spill Relief Treasury.  Check it out! Includes a keychain from a favorite seller, RiskyBeads.

Gulf Oil Spill Relief Treasury by Adore a Jar Bakery

Proceeds from all these handpicked items go to help oil spill relief funds.

IOil Spill Shrimpnstead of Mother Teresacomplaining about the sublime ineptitude of BP and the unfathomable, astronomical damage this spill is causing each day, I will attempt to heed the words of Mother Teresa as per The Secret and the Law of Attraction: “I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there.”  Yes, let’s all try to attract positive energy and not marinate in this catastrophe which affects many things including… (since I must relate my rant to food for this blog) the seafood industry! I don’t want crude in my shrimp gumbo! According to the NY Times Diners Journal blog, many are worried about the havoc on our seafood…


Etsy in 1847- Pioneer of Ephemera, Esther Howland

February 14, 2010 |  by  |  AAJB Blog, America, Art, crafts, DIY, My Etsy Shop, women  |  No Comments

Female entreprenurial spirit ahead of its time- awesome. Happy Valentines Day, Esther!

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