Category Archives: Podcast

Vine vs. Instagram Video and Lulu’s Controversial “Yelp for Men” App – Episode 22 – The Digital Dive Podcast

I. Vine vs. Instagram Video – New Feature

02:00 – Instagram’s new video feature poses a challenge to Vine and has some IGers pretty annoyed. We review Vine and Instagram video in a side-by-side comparison. Word to the wise: put your phone on vibrate or silent if you’re going to peruse Instagram during a meeting.

Instagram vs Vine comparison by TechCrunch

12:30-15: 00 – Do investors even know what Vine is?

16:00 – The biggest market for Vine

II. Controversial “Yelp for Men” Lulu App Lets Women Rate Ex-Boyfriends 

16:55 – We take on Lulu, an app that allows women (and only women) to anonymously create “reviews” of men they know. Profiles are pulled from app users’ male Facebook friends.Lulu app ad "Research your latest crush" This isn’t an opt-in app; profiles are automatically created without the man’s knowledge or permission, and any man on Facebook is fair game. Pictures and limited profile/public information from Facebook, combined with anonymous rankings from women who’ve dated them, hated them, or adored them, are used to create a man’s profile on Lulu– complete with a numeric ranking and a myriad of hashtags ranging from complimentary to cruel…

Examples of Lulu hashtags about men:

#CantBuildIkeaFurniture
#BurnsCornflakes
#ObsessedWithHisMom
#BabyDaddy
#DoesDishes
#SixPack
#DrinksTheHaterade
#CanBuildFires
#CheaperThanaBigMac
#WearsFratTanks

Arguments for and against the app are abundant. A few comments from around the web:

Creepy, non-consensual and harassing.
Just an app for something that girls do anyway.
This is the stuff [women] need to know when checking out a guy. Lulu puts the girls in control.
The textual equivalent of leaking your ex’s naked pics to the Internet.

23:40 – Is there an upside to the app for men who otherwise wouldn’t get much attention, e.g. if a woman rates a shy guy friend nicely?

25:00 – Lulu heavily emphasizes user anonymity: what will this invite?

27:00 – Lulu is pretty heteronormative: does it discriminate against gay and lesbian users?

The Burn Book-esque app is geared toward college-aged adults for now (but then again, so was Facebook).

Tips on Tap

29:10-32:00 – I. Swackett – A weather app we actually like. Free and available oniOS, Android. Combines forecast and weather information with added features, such as “Dog Walking Index”, clothing suggestions, and an excellent mobile shopping tie-in (e.g., popular Warby Parker). Nice native advertising.

32:05-33:00 – II. Facetune – Photo beautifying tools are a dime a dozen, but this one has been making waves. Ranked #3 on the App Store’s top paid apps chart, Facetune is geared toward making photos of people more flattering.

33:00 – III. LinkedIn Privacy Tip – There is a LinkedIn profile setting under Settings -> Groups, Companies & Applications. Under Privacy Controls, you can turn on/off two things. One is whether you share data with third parties. Understand the associated risks and potential social benefits for a LinkedIn connected content experience vs. exposing one’s perusal of job-seeking content to one’s entire network.

“If you’re signed in to LinkedIn when you view any page that uses our professional plugins, we receive information that you’ve visited that page. This allows us to improve your LinkedIn experience and provide you with insights from your professional network, like how many of your connections have shared an article into LinkedIn using the Share on LinkedIn plugin.” -LinkedIn

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Banning Bikinis and Booze – Advertising, Censorship, and Sexism – Episode 21 – The Digital Dive Podcast

vintage-ketchup-ad-you-mean-a-woman-can-open-it

This week, Melanie and I focus on advertising, censorship, sexism, and the media. Where should we draw the line between free speech and offensive content? Does controversy and banning empower the content or spark an important dialogue? Enjoy our heated debate.

  1. Flickr announced in late May that every user will get a free terabyte of space
  2. Windows 8: Less talking, more doing commercial for Asus Vivo Tablet mocks the iPad using Siri’s voice. The Windows tablet at 64GB is $449 vs. $699 for a 64GB iPad. Windows jabs the iPad for not being able to multitask (in the desktop sense of the word) and lacking Powerpoint (which is a weak point).
  3. Censorship and Sexism in Advertising – At Home and Abroad:
    3.1. Turkey to ban alcohol ads
  OOH advertising - bus shelter ad space "No Alcohol Ads Here"
  • The Turkish Parliament passed legislation on May 24, 2013 to ban advertising of alcohol and to outlaw sales of alcoholic drinks between 10 p.m. and 6 a.m. except in tourist zones.
  • Sparked riots and protests in Istanbul and Ankura
  • Not unheard of: Los Angeles City Council considering a city-wide ban on alcohol advertising on municipal property; already prohibited on bus benches
  • Philadelphia already operates such a ban
  • San Francisco bans alcohol advertising on public transport
  • Alcohol ads are already mostly banned in Sweden, Malaysia, and Russia
  • US standard: alcohol ads can only be placed in media where 70% of the audience is over the legal drinking age (21)
  • Ofcom (the independent regulator and competition authority for the UK communications industries) has called for a review into existing rules – which ban alcohol ads from airing in shows that appeal to under-18s – after finding that between 2007 and 2011, number of alcohol commercials seen by children rose almost 19%

3.2 “Sexist and degrading” Pamela Anderson commercial for Crazy Domains banned in UK

Videograb of Pamela Anderson in Crazy Domains banned commercial (deemed sexist and degrading)

The Australian commercial was first broadcast in 2010 and was banned shortly thereafter. Much like the notoriously sexist GoDaddy Superbowl ads in the US, this ad for another web hosting company depicts females as sex objects to be consumed… but this time they are in a business setting. We’re not going to embed the video but you can view it at the Huff Post link below.

Australian Advertising Standards Board decided the bikini sequence was sexist, exploitative and had ‘no relevance to the product.’ –Huffington Post

Last week, the Crazy Domains commercial was allowed to air in the UK after 9PM. A few days later on 6/5/13, the British Advertising Standards Authority (ASA) banned it but with different reasoning:

We considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after. Because of that, we considered the ad was likely to cause serious offence to some viewers. -ASA

“Crazy Domains’ parent company Dreamscape Networks insisted that the dream sequence was not “gratuitous or pornographic”, saying it portrayed the women as ‘attractive, dynamic and confident business people.'” Dreamscape Networks is based in Dubai…
We discuss censorship in advertising, the media’s portrayal of women, and argue over whether marketing and media inform culture and shape our minds, or gain their power from the attention society gives to controversial content.
  • Startling statistics about lack of female leaders (the US ranks 90th in terms of number of women in legislative positions, behind China, Iraq, Cuba and more). 67 nations have had female presidents or prime ministers. The US is not one.
  • Who is responsible for perpetuating stereotypes? Should we blame an ad for misrepresentation of women, or the society that makes the ad successful?
  • 2010 documentary film Miss Representation “exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.” Watch the full movie free here. Trailer:

Thanks Digital Divas Atlanta for the March 2013 Miss Representation screening.

TIPS ON TAP

  1. Sort Gmail inbox by sender: Go to your inbox and hover over the sender’s name. In a second or two a window will pop open. Now choose “emails” near the bottom. Your inbox will now be sorted by the sender you hovered over. You can now read, delete, or move all those emails at once. Quite a time saver!
  2. Tips to Keep Your Mac Running Like New:

    2a) Restart your computer somewhat frequently. Restart can help flush out some old gunk that’s slowing it down.

    2b) Keep desktop clean of files. Place them in folders and Finder will be faster.

    2c) Restart your browser and clear the cache.
  3. FrontFlip is a mobile loyalty and engagement app for businesses. Get customers to scan to win prizes and gifts from restaurants, shops, bars, salons, etc.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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Millennials Can’t Play Dodgeball – Episode 20 – The Digital Dive Podcast

Stream on YouTube here

Video playback slow? Stream audio only here.
who-are-the-millennials-social-media

The Digital Dive celebrates our 20th episode with a special video podcast. Millennials: scrutinized, fascinating, controversial. A bunch of overly coddled narcissists? Or the highly educated, tolerant, tech-savvy hope for our future? Our familiar voices can now be seen in action as we report on Yahoo’s acquisition of Tumblr and tackle the ever-controversial subject of the Millennial Generation.

I. In a bold move (that follows Google’s and Facebook’s acquisitions of startups in hopes of gaining an edge), Yahoo acquired Tumblr for $1.1 billion, Yahoo officially announced Monday, May 20, 2013. A popular social blogging hub for photos and funny gifs, and a major meme birthplace, six-year old Tumblr has ~900 posts a second with 300 million monthly unique visitors and 120,000 sign-ups every day. It also does not have a revenue model, much like Instagram, which Facebook acquired in 2012 for about $1 billion in cash and stock. Tumblr is highly mobile and has a young user base, in contrast to Yahoo’s older users. Tumblr could help Yahoo compete with Facebook and Google in the social networking space.

II. The Millennial Generation: In the wake of the controversial Time magazine article Millennials: the Me Me Me Generation by Joel Stein, we discuss some of the most prevalent complaints and praises of the most talked about generation since the Baby Boomers, along with a few surprising statistics about work ethic, narcissism, and tattoos.

Referenced in this episode:

1. The Pew Research Center’s comprehensive 2010 report: Millennials: Confident. Connected. Open to Change. 2/4/10
2. David McCullough Jr.’s controversial “You Are Not Special” commencement speech 6/7/12

Tips on Tap:

I. Artsy iPad cover: GelaSkins. Wraps front and back of iPad with your chosen artist’s design. Get free matching wallpaper for your screen. $29.95

II. Houzz – Landscaping, decorating and home design app.

III. Custom Inspector Stamp and Card keychainCool alternative to a business card: Custom Inspector Stamp is a keychain stamp by Mikey Burton in collaboration with Cranky Pressman. The Salem, Ohio based online letterpress service was founded by its original owners in 1934. Read more about Cranky Pressman.

Infographic about Millennials (click on the image to view it in full): Caveat: we are also coddled narcissists who did not play enough dodgeball in gym class.

Millennials Infographic cropped preview

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Google Now for iOS, Amazon vs. Netflix, & Surprising Twitter Study – Episode 19

Netflix vs. Amazon punching bagsTopics

  1. In response to Netflix‘s exclusive programming featuring their hit series House of Cards, Amazon announced in March 2013 that they were creating a Zombieland pilot. On April 19, 2013 they released Amazon Original Series as fourteen original pilots available free to Amazon Prime members. Users vote on their favorites and Amazon will likely produce two winners as full series. I share my thoughts on House of Cards and two of the Amazon pilots: Those Who Can’t and Betas. Follow-up from Episode 14. P.S. Downton Abbey fans, by the end of 2013, Prime Instant Video will be the only paid streaming service to offer Downton Abbey. Hulu Plus and Netflix are out.Google_Now_iPad_and_iPhone_610x414
  2. Google Now comes to iOS. Available since July 2012 for some Android users, Apple device owners now have access to the clairvoyant Google Now by signing into one’s Google account in the free Google app for iPhone, iPad, or iPod touch.
    The nascent Google Now is a more predictive digital assistant in ways that Siri can’t compete. Because Google records its users’ actions in all of its products (from web search to Maps to Gmail to Google+ and more) it has access to massive amounts of data and can triangulate personal information, behavior patterns, calendar events, contacts and more. There is major potential for Google Now. Some users have concerns over privacy issues. But personally, I’m happy to benefit from the data I’m already sharing with Google in exchange for predictive, personalized assistance. How will Apple and Facebook compete?
  3. Instagram app update: 5/3/13: Now you can tag other Instagram users in photos like you tag friends in Facebook photos. Tags must be approved.
  4. Best Brands on Twitter: Social Media startup Nestivity released their list of the top 25 most engaged brands on Twitter – we look at the top 10 and why they are successful.

About the List:

  • Brands were selected based on the results of a study that examined how brands cultivate relationships with influencers, customers, and advocates on Twitter.
  • Primarily using push marketing on Twitter doesn’t work (obviously)
  • Conducted by Evolve Capital Inc. (private equity firm) and UCLA Anderson School of Management, the study looked at the top 100 most-followed brands on Twitter, analyzing over 739,000 tweets over one month.
  • Significant: study was backed by a private equity/venture capital fund. Investors are paying attention and putting money into researching the success of brands on Twitter. Investor attention is often a barometer of the times; the players who have a major say in the lifespan and ultimate success of companies and industries are making a real connection between brand engagement on Twitter and a company’s bottom line.
  • High follower count also did not necessarily equate with an engaged audience: “While all of the 25 most engaged Twitter accounts had over a million followers, so did the bottom 70% of the same.”
  • 76% of content that was shared (RT’d) had a photo attached, and 18% had a video.

Top 10 Brands on Twitter:

  1. Notebook of Love
  2. Disneywords
  3. ESPN
  4. Playstation
  5. Disney
  6. Chelsea Football Club
  7. BBC Breaking News
  8. NASA
  9. CNN Breaking News
  10. Instagram

Tips on Tap:

  1. Twitter Keyboard Shortcuts:
    M = new direct message
    N= new tweet
    R = reply
    T = retweet
    GR = Mentions
    GH = Home
    GM – Messages
    . = load new tweets
  2. Tips to resize and optimize layout of web images:
    A. Two free tools to resize web images: Picresize and Resize Your Image
    B. When resizing, c
    hoose small file sizes: Upload a PNG or JPG not too much larger than your desired image size. Choose PNG or JPG over BMP as the file format. Your site load times will benefit.
    B. Have subjects (people, animals, products, etc.) facing in toward the block of text instead of outward and away from the text.
  3. Smartskin Condoms for Smartphones
    Sex sells. This thermoplastic skin slips on and stretches to fit and protect your iPhone 4/4s/5 or Galaxy S3. Water-resistant plastic wraps retain touchscreen and call functionality and 98% camera clarity. Note that neither headphones nor cables can be used with Smartskin. Up to three uses per tab/pack. Smartskin from Firebox costs $18.50.

Show Notes:

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

CYBER ATTACK! – Episode 18 – The Digital Dive Podcast

cyber attack

News reports of major corporations falling victim to cyber attacks flood the media. What does this mean for us as individuals? As consumers? As a society? How serious a threat are we facing, and how much of it is media hype?

I. Boston Marathon Bombing media coverage: Twitter’s integral role. From helping runners notify their loved ones amid the chaos, to hospitals communicating occupancy information, to the Boston Police Department announcing the capture of the suspect — Twitter played an important role in the devastating event. To find out ways to help the victims, click here.

II. Spamhaus and other recent/notable cyber attacks. The list of companies that have fallen victim to cyber attacks reads like a Fortune 50 list — Microsoft, Apple, Facebook, Twitter, The New York Times, Sony, and even government entities such as the US Federal Reserve, South Korea, North Korea, etc. have reported major security breaches linked to hackers. Recently, the infamous Spamhaus attack caused a global Internet slow-down by what some experts are calling the biggest cyber attack in history. Click here to see the Cyberbunker building image referenced.

III. Portrait of a Hacker. So, who are the men and women behind cyber attacks? Melanie and Emily discuss hacking history, a common type of attack (denial-of-service attack, or DDoS), and three types of hackers: ethical hackers, hacktavists, and organized cyber crime groups. Is there a such thing as a good hacker?

DDOS

IV. What we’re doing about it. Governments and corporate executives are beginning to realize the severity of a potential cyber attack. We review the ways the EU, U.S., and others are taking protective initiatives.

Tips on Tap

I. FireMe! App – New app which tracks certain negative phrases about bosses and jobs in social media and rates how likely they are to get the poster fired.

II. Vine – My love/hate relationship with Vine, a sometimes bagbiter new Twitter-owned social media platform that allows users to create six-second looping video mash-ups. Less than three months after its January 2013 release, the video-sharing service topped the U.S. App Store’s list of free iPhone apps. I found one paragraph of John Constine’s 4/20/13 techcrunch article about Vine quite poignant about the general experience of using smartphones to memorialize moments in our lives:

It’s when Vines disintegrate that I get truly angry, though. It’s blatant violation of the implicit value exchange between a human and an app. Rather than live a moment, I recorded it. When I ended up with nothing to show for it, I feel cheated.

III. Shopping for Flights Online: When to Buy – Melanie offers tips on how and when to get the best deal on airfare online.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in