Category Archives: Podcast

Super Bowl Ads, Netflix’s TV Binge-Watching Model & the Content Renaissance – Episode 14

Topics: The most popular 2013 Super Bowl ads and advertisers’ attempts to engage viewers on social, Netflix’s game-changing business model, the television renaissance, and our predictions on the future of media consumption.

I. Super Bowl Ads
someecards Super Bowl commercialsWe review the most talked about Super Bowl 2013 commercials and ads both online and offline, including:

  • Ram Trucks – “Farmer” – Paul Harvey (Dodge — Chrysler)
  • Budweiser – “Brotherhood”
  • Jeep – “America Will Be Whole Again” – Oprah (Chrysler)
  • Mercedes-Benz – “Soul” -Willem Dafoe
  • Oreo – “Dunk in the Dark” (Twitter photo post) – total show stealer

Judge for yourself–you can watch this year’s Super Bowl commercials here.

II. Netflix
Netflix is changing the traditional television viewing model from trickle out to “binge watching” with their new series House of Cards. Will this decisive shift in TV consumption change the future of television? Will the “I Want it Now” mentality extend to new film releases? Check out Melanie’s prediction on the future of movie theaters which may make some film buffs squirm.

Tips on Tap:

I. Prompt Me Nina — Password reminder app created by 14 year old British Teen Nina Devani. Customized password reminder question prompts.

II. UnoDNS — Paid Service lets you access your Netflix, Hulu & Spotify accounts from outside the country.

III. 1Weather App — Excellent free weather app for Android available on Google Play

Oreo Super Bowl 2013 Dunk in the Dark tweet photo

Show Notes:
Most social TV event ever?
-By Bluefin’s measure, Super Bowl social media activity peaked during Beyonce’s halftime performance with 366,000 comments per minute. By comparison, well ahead of the 261,000 comments per minute generated the moment Barack Obama was reelected.

-Twitter: the Super Bowl generated a total of 26.13 million tweets, according to SocialGuide, which was nearly as many as all three of last year’s presidential debates combined (27.63 million total, peak of 10.87 million).
Super Bowl is most social TV event ever 2/5/13

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Fraley v. Facebook: A User Win? – Episode 13

The Digital Dive Podcast – Episode 13

In the news:

1) Coca Cola addresses the obesity epidemic

2) Spam email hits a five-year low, but is still two-thirds of all email.
Considering how prevalent spam is, it’s no wonder many people who recently received the legal notice Fraley v. Facebook email were suspicious:

Fraley v. Facebook, Inc. — Sponsored Stories

Facebook sponsored story with gavel Fraley v FacebookIf you’re an eligible Facebook user in the U.S. or UK, you may have already received an email (or may get one soon) from legalnotice@facebookmail.com titled: “Re: Legal Notice of Settlement of Class Action:”

You are receiving this e-mail because you may have been featured in a “Sponsored Story” on Facebook prior to December 3, 2012…

What are sponsored stories?

“Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.” -Facebook

Who is the lead plaintiff, Angel Fraley? If the Fraley v. Facebook goes cy pres, which not-for-profit organizations will receive what’s left of the $20 million settlement? Why does this all smell fishy? What does the average user stand to gain (besides $10 max)?

Tips on Tap

1) Prevent cell phone frostbite: Keep your phone in your pocket in cold temperatures to prevent decline in the lithium ion battery when it’s below freezing.

2) Fashism.com – A fashion crowdsourcing website and app for iPhone and Android. “Post a photo, ask a question, get advice.”

3) Electronics buying guide – When to buy:

  • Computer monitors: January-February
  • Cell phones – Valentine’s Day (look for BOGO deals)

Show Notes

  1. “Spam hits a five-year low (but it’s still two-thirds of all email)” –NBCNews – Technology 1/25/13
  2. Fraley v. Facebook, Inc. – fraleyfacebooksettlement.com/
  3. Citizen Media Law Project- Fraley v. Facebook

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.

Hear us on Stitcher Smart Radio

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Facebook Fake Accounts, Timeline Changes, and Your Digital Legacy – Episode 12

1) Passing Down Digital Assets After Death

I argue with Melanie about why acknowledging your digital footprint in your last will and testament is important.digital_footprint

  • What happens to your email, social media, blog, photos, cloud documents, financial, professional, and gaming accounts when you die?
  • Why online accounts matter after death:
  • 1) Wishes of the deceased: do they want the FB account up as a memorial? for how long? who should be trusted with the emails, records, photos, videos, messages, etc.?
  • 2) Money: U.S. consumers value their digital assets, on average, at nearly $55,000. -2011 McAfee Survey. That includes photos, projects, hobbies, personal records, career information, entertainment and email.
  • “Online companies face a ‘patchwork of state laws’ and are usually cautious when it comes to granting access to a deceased user’s account.” -via nbcnews.com
  • U.S. General Services Administration recommends you set up a social media will
  • Only five states’ estate laws include digital assets: CT, RI, OK, IN, and ID. Some states’ statutes just relate to email, with only Oklahoma and Idaho clearly including social networking and blogging as part of an estate (well done, y’all).
  • How to set up digital estate planning: consider using one of the dozens of paid services: thedigitalbeyond.com/online-services-list/

2) Fake Facebook Accounts – Categories, Prevalence, Issues, Fake Clicks

  • The “bad actors” that Facebook targets are people with many fake accounts
  • As of 8/1/12, CNET reports 8.7%, or 83.09M accounts: “Facebook estimates that 4.8% are duplicate accounts, 2.4% are user-misclassified accounts, and 1.5% are undesirable accounts.”
  • We want to ensure that one of the core tenets of Facebook is that you have your unique identity on Facebook.” -Facebook’s Vice President of Global Marketing Solutions Carolyn Everson to Business Insider

3) Facebook to roll out more Timeline changes

  • In New Zealand and parts of Europe, FB has started to roll out new changes to Timeline. Changes to expect for personal profiles (and probably for brand pages eventually, if the past is any indication):
  • Boxes below your cover image will be replaced with a simpler, tabbed design. Posts will appear in a single wide column on the left as opposed to being randomly split into two columns.
  • New “collections manager” lets you drag to reorder your collections, so you can put maps and friends where you want them.
  • In a nod to Twitter, your subscribers are now called followers. Subscribers/followers are different than friends. No changes to friends are apparent as yet.
  • In another nod to Twitter, your name appears in white over the bottom of your cover photo. Basic info, including your location and job, are now located to the right of your profile photo instead of below.

4) Facebook Ads, Mobile, and Stock

  • Facebook shares are way up ($30/share).
  • Mobile has gone from being perceived as challenge to Facebook to being seen as a huge opportunity.
  • Mobile revenues predicted to make up 20%-24% of Facebook’s overall top line in Q4-2012, up from 3% in Q2-2012.
  • Analyst Anmuth says mobile will generate $2.13 billion for Facebook in 2013, up from his previous $2 billion estimate.
  • FB mobile revenues to surpass desktop in 2014
  • Ads in the Newsfeed are much more effective than ads on the right side (but more annoying when irrelevant)
  • Facebook Gifts – predicted to contribute $1 billion+ by 2015, and 5% of Facebook’s profits in 2013.
  • Advertisers love Facebook’s ad exchange.

Tips On Tap

1. Home Inventory: As we begin a new year, here’s a life admin tip to ensure that your home or renter’s insurance really will cover you if disaster strikes. With camera phones and free online storage services like Google Drive and Dropbox, you have no excuse not to make a video documenting your home possessions and store it in the cloud.
WhatYouOwn – home inventory software. http://www.whatyouown.com/ Download the free trial version for Mac OS or Windows 8. Reviewed by CNET as one of the best. Why:
  • Purchase enough insurance to replace the things you own.
  • Get your insurance claims settled faster.
  • Substantiate losses for your income tax return.

2) AppGratis is a free iPhone app that recommends a new app each day that’s free for that day. I scored the super skeuomorphic Daily Weather app. We discuss its merits vs. Apple’s iPhone Weather app.

3) Digitally Imported Apphttp://www.di.fm/ “Digitally Imported – Addictive Electronic Music 24/7”

  • A free music streaming app with premium membership option.
  • Great for serious electronic and progressive music fans because it is genre-specific and very extensive in sub-genre channels
  • Social: Community tab displays Facebook and Twitter conversations
  • Radio shows can submit demos to be on the dozens of stations
  • They air popular shows like Armin Van Buuren’s A State of Trance at scheduled times, otherwise you can stream Channels

Show Notes

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.The Digital Dive Podcast Stitcher Smart Radio

Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

I. Kindle Fire HD vs. iPad 2 2013 puzzle pieces on smartphone
I am a longtime Apple fan. Listen to my surprising review of my newest device: Kindle Fire HD Tablet. Find out how it measures up against my beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, we share our predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap

1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.The Digital Dive Podcast Stitcher Smart Radio

What to Do When Phone Falls in Water + Social Media Catastrophes of 2012 – Episode 10

I. What to Do When Your Phone Falls in Water– Many of us have faced that dreaded moment: one minute you’re sending a text, the next minute you’re panic-stricken fishing your phone

phone dropped in water

out of a puddle/toilet/pool, etc. In the wake of Melanie’s recent iPhone nosedive into a cup of water, (artist name)-style, the ladies give you step-by-step directions of what to do when that unfortunate digital dive occurs.

II. Top Social Media Catastrophes of 2012 (and What We Can Learn From Them)-

yeah, not good...

Chick-fil-A’s fake Facebook profile. An NRA journal’s untimely message. StubHub’s self-deprecating tweet. You’ve heard the stories, now Melanie and I look back at them and discuss what we can learn from some of the year’s biggest social media blunders.

Tips on Tap:

I. Ever wonder what you say in your sleep? Want to prove that your partner is snoring? With the Sleep Talk Recorder app, you can do just that. This handy little app for iPhone and Android picks up on your sleep babble and strange sounds in the night and records them (without all of that dead-space in between). Try it out, and take a look at some hilarious findings other users have submitted. sleeptalkrecorder.com

II. The Fiscal Cliff Calculator– how will it impact you? We’re all sick of hearing about the fiscal cliff, but as we near the metaphor’s edge it’s worth taking a look at how it will impact you. Enter your information (filing status, income, and the like) into the calculator and then choose from a drop down that then compares your tax withholdings, etc. under the current law with several potential outcomes. taxpolicycenter.org/taxcalculator/index.cfm

III. Learnvest.com – Learnvest is a website, smartphone app, and email newsletter geared toward professional women. It offers advice about myriad financial topics from negotiating a raise to navigating tax law, dealing with awkward financial situations or different money attitudes with friends and family, etiquette for paying the bill at a business meal, saving for retirement and your 401k, and getting the most bang for your buck at the grocery store, value out of your clothing, and investing in the stock market.
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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!


The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
Hear us on Stitcher Smart RadioSay hi on Twitter @thedigitaldive_ and Like us on Facebook.

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in