Category Archives: Social Media

Dying of Loneliness on Facebook

Attack of the 50-Foot Woman star died at 82 completely alone: Mummified body of former Playboy playmate Yvette Vickers found in her Benedict Canyon home:

With no children, no religious group, and no immediate social circle of any kind, she had begun, as an elderly woman, to look elsewhere for companionship. Savage later told Los Angeles magazine that she had searched Vickers’s phone bills for clues about the life that led to such an end. In the months before her grotesque death, Vickers had made calls not to friends or family but to distant fans who had found her through fan conventions and Internet sites.

Attack of the 50 Foot Woman movie posterA great book about the breakdown of American community is Bowling Alone by Robert Putnam. The author provides an interesting analysis about U.S. society during the last century and last 50 years. Of course this has implications for marketing. Putnam examines the causes and effects of the fact that in the 1950s, bowling leagues, PTAs, church groups, and general neighborly interaction was very popular, while nowadays we spend a fraction of the time we used to spend socializing (and voting or participating in community).

Vickers is not the first elderly person to pass away unnoticed.

But a less dramatic form of loneliness pervades people of all ages; it is disguised as complete connectedness.

Is Facebook Making Us Lonely? New research suggests that we have never been lonelier (or more narcissistic)—and that this loneliness is making us mentally and physically ill.

Continue reading Dying of Loneliness on Facebook

Instagram Tips: Liking and Unliking

So you accidentally liked a picture on Instagram.

If I like then unlike a photo, will the user who posted the photo know?

iPhone home screen floating appsThis is a follow-up to my Instagram Privacy Tips and FAQ, which has received over 500 comments. The answer to this like/unlike mystery is worthy of its own post because it deals with the concepts of push (notification outside of the app) versus pull (user activity/refreshes within the app).

First, understand this: iPhone apps that you open then leave to use another app are still running in the background. To fully close an iPhone app, on the home screen, double click the home button. You’ll see a horizontal array of apps that are running (updated as of iOS 9.1). Swipe upward on each app to fully close it. (Battery life hint: close apps that you’re not using often, especially ones with location services turned on.)

Question: Can someone tell I liked their Instagram post if I unlike right it afterward?

Answer: Maybe.
Scenarios:

  • Recipient has push notifications on (regardless of IG app running or not): like notification received
  • Recipient has push notifications off and IG app actively in use: like notification received
  • Recipient has push notifications off and IG app open but not actively in use: like notification not received
  • Recipient has push notifications off and IG app not open: like notification not received

Continue reading Instagram Tips: Liking and Unliking

How to Use Instagram iPhone App

After testing several photo apps on iPhone, for sharing my pictures I prefer the free app Instagram. It allows you to take a new photo or use one from your photo album, then apply a filter or keep the original photo’s appearance, and email or share it with any or all of your social networks. When you create an Instagr.am account, you have the option to allow Instagram access to your Twitter, Facebook, Tumblr,  Posterous, Foursquare, and/or Flickr account. You don’t have to configure any of these services if you just want to post on Instagram alone. Instagram only works with iPhone.

Location

From iPhone’s home screen, you can enable geotagging on Instagram from Settings –> General –> Location Services. When you post a photo, you will have the location option. My demo – please excuse the quality:

It’s a nice way to keep your photos organized and reference them later. Normally, if you post some photos on Facebook or Flickr or Tumblr, you don’t have one aggregate home space where you can view all your posted photos, no matter where you posted them. There’s always your computer or iPhone camera library, but these lack 1) built-in social sharing capabilities; 2) a record of where a photo was posted.

Joseph Jaffe announced he would use a few apps to communicate from a Flip the Funnel session in March:

I’ll be using the following apps to connect, communicate, collaborate, create and other things that start with “c”: (I’m typically there under my real name or jaffejuice)

Continue reading How to Use Instagram iPhone App

Get Mavericky and “Join the Conversation”

 

crowd people mall emilybinder.comBrand conversation listening is important (obviously).

But simple, vague advice like “Listen to the conversation around your brand” and “Join the conversation” is inadequately qualified. I can find eggheads on Twitter who’ve tweeted these very platitudes. Without explanation, they’re worthless.

“Join the conversation” has become my cringe phrase of choice, replacing my favorite Sarah Palin gems “maverick” and “reign in spending” and “shore up.” Well, maybe those are worse.

Listening vs. Eavesdropping

I heard something poignant; may it guide our mavericky marketing ears: We should listen but not eavesdrop. (Idea from Steven van Belleghem, The Conversation Manager on Jaffe Juice podcast #145.)

join-the-conversation-tweets-emilybinder.com

A brand that eavesdrops and replies to the most insignificant mentions interrupts the consumers’ conversation, instead of politely jumping in where it is useful. This is where social media becomes a time suck. Plus, actions speak louder than words. Imagine a nasty tweet about your brand from a Twitter complainer who has a major sense of entitlement post-this crazy time of brand democratization. You must be able to differentiate the bitching from the truly problematic:

Properly handled tweet worth a reply:

ComcastWill :
@everysandwich can you send us an email we_can_help@comcast.com so we can have this resolved for you
2010-11-25 00:46:00
everysandwich :
@comcast Folks I’ve been trying for nearly a year to have you fix the siding you damaged on my house. Please *function.*
2010-11-25 00:24:47

Waste of everyone’s time, please unjoin the conversation even though you’re amusing: Continue reading Get Mavericky and “Join the Conversation”

Cc Multiple Social Networks and Annoy

Multiple Social Networks

Services that simultaneously post updates to multiple social media networks have become more popular. The first time I took issue with this was when LinkedIn added the ability to copy Twitter on a status update, and enabling vice versa by adding the hashtag #linkedin to a tweet. Some people abuse this: LinkedIn is simply not Twitter. The only updates on LinkedIn that you should duplicate on Twitter are few and far between. One acceptable category is professionally related posts, e.g. conference or event information/learnings. However, as wildly insightful and disruptive I felt my tweets at the last Atlanta Interactive Marketing Association (AiMA) Email Marketing event were, no one on LinkedIn would want to see ten tweets within two hours about email marketing. Further, Twitter jargon pasted onto other sites can lack translation and context:

AiMA Atlanta Interactive Marketing Association Email #aima twitter emilybinder

Check all those social sharing boxes and disperse your status with SEO greed — I will unfollow you. Remember that social = human. With all the noise, why follow one person on six networks if this social superstar carbon copies even half of their posts? I know Dino Dogan says content isn’t king. But shouldn’t it be?

Location-Based Social

Posting Foursquare check-ins on Twitter is usually annoying. The marketing folks I love following who typically tweet excellent content cheapen themselves by announcing check-ins to Taco Mac. Maybe some people think they are giving their online persona a personal touch by sharing places they visit. However, realize that spamming your followers with your every move is not analogous to the heralded Sharpie Susan act of uploading a thoughtful, personal avatar instead of a sterile logo (or worse, of course: the unthinkable dreaded egg head).

The reason different social media platforms exist is that each offers a different experience, and the parameters for participation vary. The expected candor on LinkedIn differs from Facebook. The demands of my beloved Twitter are greater (and arguably more challenging) than a blog that has free reign on length. Twitter is more forgiving about punctuation, spelling, and abbreviations because everyone understands 140 characters is limiting. Actually, this makes Twitter harder and more fun. Economy of words is powerful. If Twitter ever increases the character limit, I will quit. Besides, we have found ways to get around it. For example: Continue reading Cc Multiple Social Networks and Annoy