This was the most serious BeanCast I’ve been on, understandably so in the wake of Weinstein / the #MeToo movement and news confirming Russia’s interference in our presidential election. Our brand loyalty chat was really interesting too, especially with Farrah’s insights from market research suggesting that there really is no loyalty. The discussion was so intense that we ran about 15 minutes over the hour mark. P.S. I second Rachel’s recommendation for the 10% Happier App – meditation for fidgety skeptics. It’s great.
I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.
I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land.
What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing people-based marketing, overcoming voting blocs at Cannes, and the effectiveness of brand takeovers on Twitter (I say not effective at all). Also, why Canada at Cannes is like the 1988 Jamaican Olympic bobsled team in Cool Runnings, and Travis Kalanick is a narcissistic frat boy. (Not mentioned on the show but worth noting: Sarah Lacy at Pando has been calling out Uber‘s problematic culture with little notice since 2012).
I spoke to Dr. Michelle Groover’s PR and Communications class at Georgia Southern University in April 2017. I provided an overview of my marketing career for college students interested in pursuing jobs in PR or social media.
Overly honest (?) moment – for the best:
I forgot it was a class for PR majors, not marketing majors. While improvising, I mentioned my firm belief that social should not be left to hashtag-stuffing PR people – marketers are best to handle. And in-house always beats agency.
What I’ve learned about social media and PR
My tips for college graduates starting a career involving social media for brands
A few highlights from my work in social marketing:
Launching social for RMS Titanic, Inc. (Expedition Titanic dive, syndicating a live feed from the boat to YouTube and Facebook, managing community ranging from Titanic Fanatics to oceanographers to historians, 2010)
Building an ecommerce-focused social presence for global museum quality exhibitions including Dialog in the Dark, BODIES Revealed, and BODIES…The Exhibition
Creating a digital strategy and social presence for Avis Budget Group’s largest licensee (local Budget websites and profiles for seven states from Georgia to Utah)