I talked with a smart panel on The Beancast again, this time the theme was how much bunk is out there in marketing study land.
What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to them during commercial breaks, the hurdles facing people-based marketing, overcoming voting blocs at Cannes, and the effectiveness of brand takeovers on Twitter (I say not effective at all). Also, why Canada at Cannes is like the 1988 Jamaican Olympic bobsled team in Cool Runnings, and Travis Kalanick is a narcissistic frat boy. (Not mentioned on the show but worth noting: Sarah Lacy at Pando has been calling out Uber‘s problematic culture with little notice since 2012).
June 12, 2017
Craig Hodges, Principal, Randwick End Consulting
Phones, Social, and TV Ads
The Hurdles for People-Based Marketing
Voting Blocs at Cannes
Brand Takeovers on Twitter
Google pissing off brands and consumers with their planned ad blocking stance
One fifth of UK web users now have an ad blocker
Leaked Uber memo from 2013 adds to the bad PR
Bulleit Bourbon sues Redemption Bourbon for stealing their bottle design
Breitbart hasn’t lost all of their advertisers yet
Adapted from original post by Bob Knorpp on thebeancast.com