The long awaited first episode of The Digital Dive Podcast: My co-host Melanie Touchstone of missmelt.com (@MisssMelt) and I discuss a smattering of digital topics from social marketing to search, Facebook, Pinterest, Google, and Instagram, to user psychology and more (in less than 23 minutes!)
This twenty minute bi-weekly podcast quickly hashes out and ties together what’s happening in digital that matters: social media, marketing, emerging technology, and guilty tech/app/ego pleasures. Subscribe in iTunes
In this episode we discuss:
Sense of entitlement and privacy demands
Like button / +1 button
Google. Social search.
Social bookmarking. Twitter – favorite tweets.
Tips on Tap – 3 Things to Know This Week
Bear with us as we get this thing rolling. Questions or comments? Write below or tweet us @thedigitaldive_
causes Facebook friend fatigue. We all know that everything we consume is not worth sharing. Facebook introduced frictionless sharing in fall 2011 with several Open Graph apps that automatically share what you’re reading (e.g., Washington Post, the first on the scene, Digg Social Reader, Huffington Post), watching (Netflix), or listening to (Spotify, Soundcloud, etc.). With social reader apps, content you may merely sample or dislike is broadcast to your friends. Friction can be good. It occurs between thought and action. Friction is a filter.
Many users don’t realize they’ve opted in. Considering the original content publishers’ goal of getting added exposure and user data, the apps are well-designed, opt-in gating content. Otherwise, the user has to search for the article their friend auto-shared the old fashioned way. That is just a lot more work, and we’re all so very busy, so users acquiesce and opt-in to seamlessly get to the story about Snooki’s baby weight. Frictionless sharing apps, like Facebook itself, spread because if you can’t beat ’em, join ’em.
“After the release of Facebook Camera, I’m even more convinced that Instagram could be Facebook’s YouTube — in other words, an acquisition that becomes monumentally important to its future, and helps it solve a problem it couldn’t solve on its own (like Google Video before Google bought YouTube.) Facebook Camera isn’t a bad application — it just isn’t good enough to compete with Instagram…” -Mashable, Facebook Camera App: This Is Why Instagram Was Worth $1 Billion
People like Instagram because it is pure and focused. It is about communicating through visuals, shared interests, and seeing life through others’ eyes, especially strangers’ eyes. IG founded on photography of everyday objects with less focus on people. Facebook photos tend toward social life, usually posted with at least a subconscious intent of seeking attention or sharing one’s life: events, friends, parties, family, etc. Instagram allows anyone to make art out of food and buildings and flowers and hubcaps. No one wants to see that content clogging up their depressing Facebook stalking feed or wasting woo girl space (and there’s nothing wrong with that).
Instead of releasing Facebook Camera for iOS, Facebook should have already been working on fixing their horrible mobile experience (which they plan to post-IPO). Focusing on photos is practically a non-sequitur considering their fundamental mobile shortcomings.
Facebook should not try and own the iPhoneography culture that IG launched. Multi-photo uploads are nice but they should add this functionality to the gimcrack Facebook app instead of launching a separate photo app. This is cart before the horse. While Facebook Camera is useful for browsing friends’ photos, Instagram it is not.
Note: I have no problem with people not being artistic or pretentious on Instagram. But there’s a reason there are no #FBers, MeetUp groups, and Instawalks for Facebook.
With no children, no religious group, and no immediate social circle of any kind, she had begun, as an elderly woman, to look elsewhere for companionship. Savage later told Los Angeles magazine that she had searched Vickers’s phone bills for clues about the life that led to such an end. In the months before her grotesque death, Vickers had made calls not to friends or family but to distant fans who had found her through fan conventions and Internet sites.
A great book about the breakdown of American community is Bowling Alone by Robert Putnam. The author provides an interesting analysis about U.S. society during the last century and last 50 years. Of course this has implications for marketing. Putnam examines the causes and effects of the fact that in the 1950s, bowling leagues, PTAs, church groups, and general neighborly interaction was very popular, while nowadays we spend a fraction of the time we used to spend socializing (and voting or participating in community).
Vickers is not the first elderly person to pass away unnoticed.
But a less dramatic form of loneliness pervades people of all ages; it is disguised as complete connectedness.
Is Facebook Making Us Lonely?New research suggests that we have never been lonelier (or more narcissistic)—and that this loneliness is making us mentally and physically ill.
It was a jumbled Nappy mess. In 2002, the music industry was fumbling as online piracy and the loss of control over releases, quality, and theft threatened their bottom line. The major music companies couldn’t get their hardware and software silos to work together. In software, Sony and Universal had PressPlay and AOL Time Warner/Bertelsmann/EMI’s creation with RealNetworks was MusicNet. These were two of the primary subscription services. You didn’t own the music; you rented it. And most mp3 players were clunky, overly complex, and poorly integrated with software.
Apple had released the first generation iPod in 2001. But the 2003 release of the iTunes Music Store, introduced a new, consumer-centered concept for distributing music digitally. While artists frequently maintain that the proper experience of their music is to listen to an entire album in order, we all know that record labels typically release just a few good songs on an album. (Except for Florence + the Machine’s Ceremonials, on which every single song is good (as far as the last five years are concerned).) Steve Jobs and his team at Apple asked why it had to be that way. Continue reading Your Product Isn’t Safe→