sloth

BeanCast 458: The Least Amount of Work Possible

I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.

A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.

Listen to The BeanCast on Apple Podcasts

July 31, 2017

PANEL

Emily Binder, Consultant, Beetle Moment Marketing

Saul Colt, Founder, The Idea Integration Company

Bill Green, Consultant/Blogger/Author, Adverve

Tamsen Webster, Consultant, TamsenWebster.com

Bob Knorpp, Host, The BeanCast


TOPICS

Content vs Influence

Sources: MediaPost thoughts

Facebook’s Midroll Ad

Sources: blog analysis

Twitter’s Subscription Service

Sources: Business Insider

GIF Marketing Now

Sources: MediaPost analysis


Adapted from original post by Bob Knorpp on thebeancast.com