Tag Archives: Google

Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

I. Kindle Fire HD vs. iPad 2 2013 puzzle pieces on smartphone
I am a longtime Apple fan. Listen to my surprising review of my newest device: Kindle Fire HD Tablet. Find out how it measures up against my beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, we share our predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap

1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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U-Turn Into a Tech-Speak Future – The Digital Dive Podcast Episode 5

Emily and Melanie are embroiled with their technology this week:

The Death of the English Language?

Hoverboard from Back to the Future

Is internet/text slang (tech-speak) destroying English as we know it, or is it part of a natural progression toward more efficient communication?

U decide who’s rite: Melanie Embracing Change or Crotchety Hoverboard Granny Em.

Google Shopping– Melanie sounds off on the degradation of Google Shopping. What’s worse– that Google Shopping replaced natural search results with paid ones, or the terrible excuse they’ve given for doing so? Why Etsy sellers and small businesses will lose.

The Notorious Apple Maps– Not since Antennagate has Apple made such a blunder in user experience. Get ready for a lot of u-turns.

Tips on Tap:

1. iPhone Texting Shortcuts

2. VoterHub – voter information and social network website and app

3. Gmail tip: Send mail as multiple non-Gmail email accounts without the pesky “On Behalf Of” giveaway.

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Links:

New theme music by Alex Sokol. Thanks, Sokol!

You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!


The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
Hear us on Stitcher Smart Radio

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Ask Forgiveness, Not Permission: iOS6, Futuristic Hiring, App Privacy Pitfalls – The Digital Dive Podcast Episode 4

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Topics – The Digital Dive PodcastTM Episode 4:

iOS6 update

  • Do Not Disturb feature
  • Improved Calendar and Contacts privacy settings
  • Facebook integration, now native:
  • How to turn off syncing your Facebook friends contact info and birthdays into your iPhone
  • The shift toward native iOS control over user data sent to apps
  • Apple Maps vs. Google Maps
  • Passbook and mobile payments
  • iPhone 5
  • Lightning dock connector

Big Data and Future Hiring Practices:

  • Talent based hiring allows employee screening, questionable?*
  • Psychographic profiling

Ask forgiveness, not permission app developer culture

  • LinkedIn iPhone app privacy issues

Random: Emily’s continued “In the Future” theories: inter-vehicle communication

The Sass: Who would seriously put their mobile phone number on Facebook?

Tips on Tap:

1. Windows: How to rename a batch of IMG_xyz photos with a category name such as Beach_Day_043

2. Employee online monitoring at work: packet sniffers and how to hide your activity using a VPN. (Or just don’t do anything you know you shouldn’t do.)

3. iconfinder.com is a free graphics website with royalty free .png images useful for infographics, chiclets, and blog images*

*Show Notes – Links

Your iPhone calendar isn’t private—at least if you use the LinkedIn app | The app scrapes subject lines, meeting times, participants, notes, and more. 6/6/12 (Note: the app has since been updated, but for context see article)

Meet the New Boss: Big Data | Companies Trade In Hunch-Based Hiring for Computer Modeling. 9/20/12

iconfinder.com

You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!


The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
Hear us on Stitcher Smart Radio

Follow us on Twitter @thedigitaldive_  and Like us on Facebook

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Exaggerated Growth of Google Plus

The marketing world seems less enamored with Google+ now than during the weeks surrounding Chris Brogan’s paid (stupidly controversial) tutorial. That should not be disheartening. I am rooting for Google+ because it is worlds better than Facebook for users and for the Internet at large. But if it continues to be used primarily by the social marketing niche, that might be just fine. At present, compared to Facebook, Google+ is not ideal for businesses. We keep wanting to encourage the whole world to shift over or doubly occupy the two platforms. It’s a matter of convenience or social media compulsion when we ask our Facebook-addicted friends to hangout in a Hangout, to remove their FB syringes.
Facebook addiction syringe
One of the strongest Google+ features is the easy-to-find quality content. The level of interaction and exchange is unparalleled. It has search (Facebook is out) and it’s connected to Google apps and profiles (Quora is out). Continue reading Exaggerated Growth of Google Plus

Google+ is a Search Friendly Facebook Do-Over

PC Mag’s July 2011 poll indicated that user dissatisfaction with Facebook is at such an all-time high that up to 50% might be willing to abandon the social network.

I read a thoughtful statement regarding this on Social Media Today by David Amerland: “Loyalty is a myth. Like banks and supermarket chains discovered in real life, the public is notoriously fickle, using whichever service gives them the most of what they want in a particular moment in time.”

Brand loyalty is more tenuous than loyalty to a social network. Granted, Facebook is a brand, but in a different way than Crest or Tiffany is. If anything, the high disapproval ratings of Facebook for its privacy policy and other flaws suggest that people use it because it has a monopoly, it’s all they know, and it’s convenient since everyone else is there. That’s a recipe for losing market share.

Force of Habit

Best of Blondie album cassette tape and caseAssuming that because Facebook has 750 million users, it will remain ubiquitous is naive. Plenty of widespread, hugely popular, go-to platforms have been abandoned en masse for the BBD (Bigger Better Deal). As Chris Brogan said on Six Pixels of Separation episode 262 when Mitch Joel asked if people would port to a new platform, “Two words: Cassette tapes…. There’s a new format in town. You kind of adapt or you find yourself saying “Wow how come nobody’s in my top 8 on Myspace?”

I don’t see Facebook going away yet, but Google+ will infiltrate Facebook’s market share over the next couple years. When Google+ incorporates businesses and brands, it will explode, as long as beta maintains such high growth.

Google Plus square black and color g+ icon

Search

Content you post to Google+ is search-friendly. If you are promoting a brand (your personal brand most likely at this point), every Google Plus update has the potential to put helpful notches into your SEO belt. Since search is increasingly social search, status updates on a search-friendly network will be more valuable than those on Facebook.