Tag Archives: iPhone

How to Manage LinkedIn Privacy Settings – Remove Imported Contacts

You may have unknowingly granted LinkedIn access to hundreds of your contacts and emails. The confusing privacy policy and slippery UI make it difficult to tell how much data you’re sharing (probably a lot more than you realize).

crowd of people walking down busy city street
LinkedIn’s methods for gathering data from its over 450 million* registered users are shrouded. Usually, they don’t ask permission, they just uncheck new Privacy Controls for you. It’s no wonder they’ve faced numerous lawsuits.

LinkedIn seems to know everyone you’ve ever emailed: The People You May Know feature seems to make predictions based on information you’ve never knowingly transmitted. Before I explain how this works, here’s a quick fix:

How to remove your imported contacts from LinkedIn:

Go to Connections -> Add Connections -> Manage imported contacts (top right of page) -> click “select all” and delete all

Linkedin how to manage imported contacts(This is easiest to do on desktop: forget performing half the functions you want to on the iPhone app.)

How LinkedIn is seemingly psychic about people you may know

  1. Other users’ actions: This algorithm is their secret sauce. LinkedIn analyzes other users’ searches and viewing histories to make assumptions about people you may know. I.e., if Sheryl and Dean searched for both you and Tony, then you and Tony may know each other. Multiply this across many users. The result is an algorithm that predicts your likely contacts without ever accessing your actual contacts. You may see recommendations to connect with someone who has the same name as someone you know, but is a totally different person.
  2. Your contacts: You may have granted LinkedIn access to your contacts, which often happens inadvertently by using the app. “Inadvertent” is the keyword for most privacy issues with LinkedIn, because its strategy hinges upon 1) the fact that most users don’t read fine print and 2) that its UI, especially on mobile, effectively shuffles users along a permission-granting bender.

    LinkedIn app import contacts screen UI
    Strategically designed buttons and CTAs usher users along a permission-granting path
  3. Your login: When logged in, even if you close the tab, LinkedIn has access to any activity you take on a site with a LinkedIn plugin or authentication that you’ve granted. To avoid this tracking, log out of LinkedIn whenever you’re done with your business.

I began researching this because I noticed that LinkedIn seemed to have access to hundreds of my old email contacts. Continue reading How to Manage LinkedIn Privacy Settings – Remove Imported Contacts

Snapchat Marketing: Doing What?

In the last 1-2 years we’ve seen a trend of complimenting brands who are “rocking” Snapchat and other relatively new one-to-one social messaging apps. (I prefer Allison Steele’s term: attention deficit content creation platforms.)

After 5-10 years of oversharing, narcissism, and selfie culture resulting in enough privacy backlashes, firings, and divorces, many users are crunching inwards toward more private communication. Brands automatically assuming they belong in this new crop of apps is a me-too mistake, the result of too much demand for rapid reaction.

Taco Bell Snapchat screenshot #DoingStuff
Taco Bell uses Snapchat to let fans know about new products.

Where is the data indicating that Taco Bell, McDonald’s, General Electric, Heineken, the New Orleans Saints, 16 Handles, etc. are successful on Snapchat?

Brands on Snapchat hope to reach Millennials (those born in roughly the early 1980s to the early 2000s). Targeting a demo whose childhoods were filled with every-loser-gets-a-trophy-for-showing-up has translated to brands showing up – without even keeping score – being considered winners.
Ladybugs movie soccer

You can’t measure engagement within Snapchat.

A snap can’t benefit from the interaction of a Like, retweet, favorite, or share. Brands get more buzz off the flowery Mashable campaign coverage written by AYSO trophy-saturated writers who continually fail to proofread (a symptom of “A for effort”? – this is too easy). I’ve personally seen brand impressions from articles lauding the “organic/intimate/forward-thinking/risk-taking” efforts of marketers and their agencies for experimentation with Snapchat, Vine, etc. worth more than any fleeting impact the disappearing content may have on consumers. Not only do the messages disappear, the attention span of their target user base is the shortest on the planet.

Resources devoted to Snapchat when your other social ducks are anemic makes good linkbait when we’re all tired of hearing about the reach woes of Facebook and ineffective YouTube pre-roll. Instead of fixing problems on platforms with better tracking, targeting, reach, and content longevity, it’s easier and more fun to make stop motion videos. Now, Snapchat’s 32.9% penetration among 18-34 year-olds should not be ignored. And if you want to reach 18-25 year-olds with exclusive content – things like limited time coupons, flash sales, and behind-the-scenes footage – I see the draw. But where is the yardstick?

Lastly, we all know what Snapchat is for. Do you really want a brand’s snap next to your sext? The proximity alone should cause a panic attack.

Andrew Cunningham at HUGE wrote a nice summary of considerations if you choose to market with Snapchat. I am not saying avoid it: I’m saying stop handing out trophies for showing up at try-outs.

About Snapchat:

It’s a mobile messaging app that allows users to share photos and videos that disappear after a short time once the recipient opens the message (after 1-10 seconds or 24 hours for Stories). As of July 2014, users were sending 700 million photo messages each day, up from 400 million in October 2013.
Source: statista.com

Health Risks of Cell Phones – Interview: Dr. Carrie Madej. The Digital Dive Podcast – Episode 30

I interviewed Dr. Carrie Madej, Medical Director of the Phoenix Medical Group of Georgia, about the health risks associated with cell phones. The Digital Dive Podcast first explored Smartphone Addiction in Ep. 28 (we discussed social etiquette for smartphones, widespread impact of mobile technology on society, and some health concerns).

 

coffee cup and woman holding cell phoneI invited Dr. Madej on the podcast to get her expert opinion on cell phone safety research, manufacturer and FCC testing, and what the medical community thinks about whether cell phones cause cancer. Hear what you can do to limit the potentially negative physical impacts of our wireless devices.  Continue reading Health Risks of Cell Phones – Interview: Dr. Carrie Madej. The Digital Dive Podcast – Episode 30

Gmail’s New Inbox Threatens Email Marketing; Gamer Dads Hack Away Gender Roles – Episode 23 – The Digital Dive Podcast

I. New Gmail Layout Threatens Email Marketing As We Know It

Email is one of the original eCommerce platforms, and it is also one of the most effective for businesses ranging from start-ups to enterprise. 83% of small and medium-size businesses (SMBs) say email is critically important to their overall marketing strategy.
So, what happens when the world’s most used email service, Gmail, introduces a new tabbed layout that automatically hides automated marketing emails? Email users rejoice. Marketers cringe. We discuss why Gmail’s new inbox is good news for consumers but potentially catastrophic for digital marketers. Or, potentially really challenging. Now those customers with AOL.com emails on your list don’t seem so bad, do they?

Email marketing vs Gmail inbox punching boxing match

Email Marketing Reports and Statistics cited:
  • Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. Custora Report via MarketingLand.
  • Customers acquired via email were 11 percent more valuable than the average customer, while customers acquired via Facebook ranked as average. Custora Report via MarketingLand.
  • Report from iContact finds that “83 percent of small and medium-size businesses say email is important or critically important to their overall marketing strategy. The report also notes that businesses are spending more of their marketing budgets on email than on any other tactic.”
  • Marketing email open rate in North America is 25.7% according to Direct Marketing Association.
  • iContact reports that 24% of email opens occur within an hour of delivery. After the first hour, that number drops to just 9%.
  • 43% of email is now opened on a mobile device. Litmus Report.
  • Mobile purchasing decisions are most influenced by Emails from companies (71%) only surpassed by the influence of Friends (87%). – Adobe “2013 Digital Publishing Report: Retail Apps & Buying Habits”

II. Beam My Map Up: In-Car GPS Navigation Moves to the Windshield

  • GPS navigation company Garmin has developed the HUD for drivers (heads-up display). It’s a portable device that projects navigation info from a smartphone onto the car’s windshield.
  • How: a transparent film affixes to the windshield, or an included reflector lens attaches to the device. You can see real-time navigation information in daytime and nighttime driving situations. The HUD supports iPhone, Android, and Windows Phone 8 devices when used in conjunction with the Garmin StreetPilot1 or Navigon app. HUD cradle: $129.
  • Question: When will mobile phones have a native ability to beam onto windshield? This would negate the need for a separate one-trick pony Garmin dock.

III. Dads Hack Video Games to Reverse Gender Roles and Inspire Their Daughters

Some very cool parents who also happen to be developers wanted to make gaming more of an inspiring experience for their young daughters. Examples: Donkey Kong and Zelda were hacked to change up gender roles and make the girl characters heroes. –Father hacks ‘Donkey Kong’ for daughter, makes Pauline the heroine 3/10/13
Game changes:
  • Mario was now under Donkey Kong’s control
  • Pauline was tasked with rescuing the plumber in distress.

After his successful role reversal for the NES version of Donkey Kong, dad Mike Mika’s YouTube channel shows the hack and lets you download the patch.

Another awesome dad: Small business owner and gamer dad Mike Hoye spent a few weeks hand-tweaking the text in The Legend of Zelda: The Wind Waker so that the main character was referred to as a girl instead of a boy. “I’m not having my daughter growing up thinking girls don’t get to be the hero.” –“I am no man”: For Zelda-playing daughter, dad gives Link a sex change 11/8/12

Tips on Tap

1) Clapmera – So simple, so genius. Instead of relying on the often frustrating camera timer or someone else to take images from afar, this app takes a picture when you clap. iphone, ipad
Free on iPhone and Google Play, FXCamera is a cross between Instagram and Vine.
Just by sharing a single photo taken with FxCamera on Facebook or Twitter, FxCamera will donate a penny for a photo (up to $10,000) to Japan Water Forum.
3) ecorner.stanford.edu – If you’re a fan of TedTalks and other informative, often inspiring video tools for personal growth, take advantage of ecorner.stanford.edu. Melanie recommends contributor Carly Fiorina, CEO of Hewlett Packard, speaking on leadership and distilling information.

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U-Turn Into a Tech-Speak Future – The Digital Dive Podcast Episode 5

Emily and Melanie are embroiled with their technology this week:

The Death of the English Language?

Hoverboard from Back to the Future

Is internet/text slang (tech-speak) destroying English as we know it, or is it part of a natural progression toward more efficient communication?

U decide who’s rite: Melanie Embracing Change or Crotchety Hoverboard Granny Em.

Google Shopping– Melanie sounds off on the degradation of Google Shopping. What’s worse– that Google Shopping replaced natural search results with paid ones, or the terrible excuse they’ve given for doing so? Why Etsy sellers and small businesses will lose.

The Notorious Apple Maps– Not since Antennagate has Apple made such a blunder in user experience. Get ready for a lot of u-turns.

Tips on Tap:

1. iPhone Texting Shortcuts

2. VoterHub – voter information and social network website and app

3. Gmail tip: Send mail as multiple non-Gmail email accounts without the pesky “On Behalf Of” giveaway.

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Links:

New theme music by Alex Sokol. Thanks, Sokol!

You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!


The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
Hear us on Stitcher Smart Radio

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in