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Don’t Branch Out on Facebook

It’s where relationships die and drama is spewed. High schoolers use it to cyber bully. It also functions as an ad platform where you can be targeted as a consumer based on minutiae of personal details you give away in your profile. It’s not the place you want your resume or job hunting efforts anywhere near.

Facebook Branch Out Career Networking on Facebook green logo I first heard about Facebook Branch Out on my friend Melody’s Facebook wall. Her friend Rachel had invited Melody to Branch Out. My split second valence reaction: Gross.

Caveat: I am a LinkedIn purist.

Odd: I typically encourage competition (heralding Google +1 for simply existing)

Reasoning: Branch Out challenging LinkedIn is like community college Division 3 athletics taking on the 1990s Michael Jordan Chicago Bulls. Here’s the Wall conversation:

Dennis Rodman and Scottie Pippen and Michael Jordan high five on the court Chicago Bulls 1997
These are professionals.

Rachel: Its a professional networking site (so like LinkedIn), only its on the FB interface, which obviously reaches more people – that, of course, is its advantage. It is just getting off the ground so I haven’t played around with it that much, but feel like it is likely to replace LinkedIn in this area for the reason mentioned above (also because I think it will have better functionality bc the FB ppl are better at social media..). Hope all is well!

Melody: Em’s a social media person–thoughts @Emily Binder? My hesitation is that I’m not sure I like the idea of mixing fbook with business. I guess I’m at the cusp of needing to make all my sm profiles 100% work proof. Deleted my personal twitter yesterday after a social etiquette seminar….

Emily Binder: Where to begin… Facebook is not LinkedIn and never will be. (By the way, I’m not a guru.) Unless your personal brand is a page, not a profile, you are not on Facebook to represent yourself to the business world. If this is the main reason you’re on social networks, then just hang out on LinkedIn. LinkedIn reaches 100 million+ members with targeted interests. Sure, Facebook reaches more, but for professional networking and exposure, you don’t want to reach the majority of them, trust me. Continue reading Don’t Branch Out on Facebook