Tag Archives: linkedin

Eating the QR Code Cupcake

QR Code cupcake blue frosting by clevercupcakes
Montreal-based clevercupcakes brand links to Montreal Science Center website with edible QR code

QR codes (Quick Response codes) are nothing new. Toyota subsidiary Denso-Wave created QR codes in 1994 for vehicle part manufacturers to track equipment. QR Codes are popular in Japan and South Korea but have been slower to catch on in the West. A QR code is a matrix barcode presented by a 2D image of black or colored modules in a square pattern on white background.

Either dedicated QR barcode readers or camera phones can read the images. If you want to read a QR code with your iPhone, you need to download a third party app. I love the potential these things have, and the marketing applications are endless. So why aren’t they ubiquitous in the US yet?

Pros – QR codes:

  • Hardlinking (linking to the internet from physical world objects). This is too cool. (Yet it also walks a fine line between nature and e. (Imagine a forest carved into a bird’s-eye view QR code: Thoughts?)

Kylie Minogue’s 2010 All the Lovers music video hardlinked nicely with a QR code which scans to produce the word LOVE:

  • Convenience and mobility
  • Ability to share a vCard (electronic business card)

Continue reading Eating the QR Code Cupcake

Print Yellow Pages Biased Research

You have been charged with researching the value of directing a media buy toward a specific platform such as TV, radio, print yellow pages, or Google PPC. How far should your due diligence go? In our digital information bonanza, I miss yesterday’s trip to the university library to pull out a giant binder of full survey research papers. Yes, I can find the full papers online but they are needles in shoddy research SEO haystacks.

Accountability of “research” is diminishing. What is the connection to the accompanying trend of widespread anonymity? Perhaps we’d rather not know.

Granted, survey research has never been guaranteed bias-free. But faster, efficiently indexed information at our fingertips costs us data integrity.

yellowpages phone book flipping page

A new study released by AT&T claims that PYP (print yellow pages) advertising is highly relevant for marketers:

…The conclusion that print Yellow Pages are still valuable for advertisers and consumers was confirmed in another study by CRM Associates, which is a market analysis and consulting firm headquartered in Boulder, Colo. -Ken Ray, AT&T Advertising Solutions

Amidst many other studies demonstrating evidence that champions digital media spend, I needed to examine AT&T’s research methods:

Continue reading Print Yellow Pages Biased Research

Why Google +1 Can Suck and Still Be Good

I recorded a few thoughts on Google entering social; Google +1 (released 3/30/11) taking on the Facebook Like button; healthy competition:

Google +1 Button vs Facebook Like – 4/17/11 Emily Binder

Note 9/5/12: Audio player is broken. I will fix it soon.
“Assuming people use it, the social data is very likely to be the key ingredient to the future of Google Search. For now, you can enable +1 here.”MG Siegler for Techcrunch

With +1 turned on, here’s how search results for “rosebud atlanta” appear to me (the blue +1 button indicates I’ve clicked it. Otherwise it would be transparent): Search results Google +1 Atlanta restaurant Rosebud

Furthermore, intuitively, experiencing online content through one’s Google account makes so much more sense than through Facebook. How can you even get by without a Google account? Google Search, YouTube, Chrome, Gmail, Google Docs, Google Calendar, Google Earth, Google Maps, Google Voice, Google Reader, etc. Facebook just lets you share your activity with your network or play Farmville. Not that there’s anything wrong with that…

Facebook Like share button mashable.comPlus, who wants their every move to be associated with their Facebook profile? This growing trend (e.g., blogs adding the Facebook comments feature) is worrisome. For one, requiring a Google account to do X is something that currently is less offensive to the anti-Facebook folks (anti- with good reasons). Google should incorporate into their business plan seeking the “sign in with ___” route. Obviously they will need to ideate their proposed social network with the most comprehensive market research and testing before launch to compete with Facebook. Start simple. Continue reading Why Google +1 Can Suck and Still Be Good

How to Use Instagram iPhone App

After testing several photo apps on iPhone, for sharing my pictures I prefer the free app Instagram. It allows you to take a new photo or use one from your photo album, then apply a filter or keep the original photo’s appearance, and email or share it with any or all of your social networks. When you create an Instagr.am account, you have the option to allow Instagram access to your Twitter, Facebook, Tumblr,  Posterous, Foursquare, and/or Flickr account. You don’t have to configure any of these services if you just want to post on Instagram alone. Instagram only works with iPhone.

Location

From iPhone’s home screen, you can enable geotagging on Instagram from Settings –> General –> Location Services. When you post a photo, you will have the location option. My demo – please excuse the quality:

It’s a nice way to keep your photos organized and reference them later. Normally, if you post some photos on Facebook or Flickr or Tumblr, you don’t have one aggregate home space where you can view all your posted photos, no matter where you posted them. There’s always your computer or iPhone camera library, but these lack 1) built-in social sharing capabilities; 2) a record of where a photo was posted.

Joseph Jaffe announced he would use a few apps to communicate from a Flip the Funnel session in March:

I’ll be using the following apps to connect, communicate, collaborate, create and other things that start with “c”: (I’m typically there under my real name or jaffejuice)

Continue reading How to Use Instagram iPhone App

Why Consumers Waste Hours Writing Product Reviews

Humans are social creatures: We like to help one another and feel we are part of a community.

Online shopper woman computer emilybinder.com

The plethora of thoughtful, informative customer reviews on websites like Yelp, tripadvisor, and Amazon may appear puzzling at first. Many of the reviews surpass being simply helpful; they are invaluable resources when shopping online. More importantly, these unsolicited reviews illustrate and reinforce fundamental principles of society.

Here is a 753-word Amazon Kindle Customer Review by Jeffrey Stanley (a Top 1000 Reviewer). It is on the front page of Amazon, it has received 126 comments as of this posting, and 7012 of 7153 people found Stanley’s review helpful.

Amazon Top Reviewers

Like Foursquare, Amazon has a badge system to reward Top Reviewers. But climbing to the  Top 500 Reviewers list or being added to other users’ Interesting People lists is the only compensation (save the Vine product testing group).

iPad Review Amazon emilybinder.com

There is no tangible reward for the effort of publishing a highly detailed 1545-word iPad review. It is no shock that the iPad reviewer’s moniker is Just Trying to Help.

One must register in order to publish a review. It takes a good half hour or more to compose one of the above caliber. Compensation is a tiny virtual badge. Why do we bother?

Social Psychology | Why We Share

Humans are evolutionarily motivated to share information primarily by the desire to help their friends or network. Second, sharing or recommending a product/brand serves to establish oneself with certain values or associations; it reinforces one’s identity. Robert D. Putnam touches on this idea of social capital in Bowling Alone.

Facebook is a petri dish for social helping. Continue reading Why Consumers Waste Hours Writing Product Reviews