We discussed whether brands should still try to be their customers’ friends – which I think about daily. Gossage says no and you know I love me some simple Fina copy. But my favorite topic was at the end: social media and children – (Facebook’s new messenger app for children under 13). Yikes, right. I was the strongly anti-FB voice. More on why later.
The white supremacist internet radio advertising topic was timely because marketers are worried across all platforms about their ads being served next to problematic (racist, violent, or other discriminatory) content. And there’s no great solution today. Check out Mitch Joel‘s post-show insights on why internet radio is different from podcasting:
…But, there’s one fatal flaw that many brands haven’t considered: it’s largely a wild west on the content front. Without knowing it, many brands are unwittingly sponsoring some fairly unsavory shows including those supporting racism or even terrorist thinking.
It was a pleasure joining Mitch again and speaking with Kate O’Neill for the first time. Even with just the three of us and Bob, this was a solid episode full of debate and exploring tangible realities like tin foil tech when it comes to ads.cert, and more philosophical ideas surrounding brands and parenting.
You can’t directly download Instagram pictures to your phone or computer from the app or from the photo’s URL. This is supposedly to protect copyright on photos. However, preventing you from downloading your own photos is ridiculous: they are yours! And given that there are workarounds to download any photo on IG, disabling this inside the app just makes more work for users. But that’s the case for now.
Two ways to download Instagram photos:
1) Google Chrome Developer Tools (best way to download to your computer):
Open the Instagram image in Google Chrome and click to pop it out (full view).
Right click (on Mac: CTRL+click) the image and select “Inspect.”
You’ll see the Elements view. Hit CTRL+F then enter “jpg” so you can find the jpg URLs in the code.
Click the down arrow to the right of the finder bar to see the next instance of “jpg” until your photo is highlighted (blue tinted/selected like below). It will probably be the second jpg instance (the first is your avatar).
Highlight the jpg URL and copy it. It’s fine if you highlight the whole paragraph which is more than just the image URL, for example:
<img class=”_2di5p” src=”https://instagram.fmkc1-1.fna.fbcdn.net/t51.2885-15/e35/21827421_172300296664014_7469834922526507008_n.jpg” style=””>
Just paste the whole thing into a new browser window and delete the extra characters. So you’ll have just the URL (beginning with https and ending in .jpg), for example:
Right click (or on Mac CTRL+click) and hit Save Image As.
2) DownloadGram.com (alright way to download to computer or phone)
This website worked on one photo for me, but on the second I got an error. Give it a whirl if you don’t like dealing with code in method #1.
Note: Alternatives InstaSave and Dinsta are garbage. You can hardly tell which parts of the site are CTAs vs. ads. They look like virus farms. Avoid.
Oh and don’t forget this fun stipulation which you’ve agreed to in Instagram’s Terms and Conditions:
Instagram (owned by Facebook) can legally save and sell your photos to an advertising agency.
How to download Instagram photos using DownloadGram:
Go to https://www.instagram.com/
Find the Instagram picture you want to save and click on it.
Copy the photo’s URL from the web address bar in your browser.
I provided the original Instagram FAQ. Information in demand was missing from the internet and I enjoy researching technology and helping people. I wrote two posts in 2011 and 2012 about Instagram privacy which still rank in Google’s top 10 search results for related terms.
Six years and 700+ comments later, here’s what I’ve learned about human frailty, desire, shame, and searching.
In 2011, Instagram was growing in popularity but lacked a formal FAQ. Users desperately sought information about whether their accidental photo likes would be visible to their exes and frenemies.
I’ve answered hundreds of questions in the comments and continue to receive more each week. After six years of fielding queries about Instagram profile privacy, blocking, hiding likes, push notifications, and whether video views are public, I have concluded that we waste far too much time worrying about the visibility of our activity. We feel unnecessary shame. We want to hide what we consider shameful: voyeurism, the masochism of cyber stalking an ex, or simply our fascination with others’ lives. These are timeless human behaviors that have adapted to the available means. Look at songs like Don’t Come Around Here No More and On Every Street. Everyone can relate to these lyrics. Songs like these play in my head as I read through the comments on my Instagram posts. We’re nostalgic, we’re sentimental, we seek information and updates on lost loves, lost friends, lost places.
It’s clear that we use social media for many reasons. One is to satisfy our hunger for connection and validation. We do this less and less in person and increasingly online. So much is lost in this digital version of interacting.
I’ve seen the fear of being found out for behaviors that are common and understandable. We have been given tools to passively, secretly watch the highlight reels of each others’ lives. So naturally we watch. And we slip and click and immediately feel ashamed and self-conscious, exposed for engaging in the very behaviors that the creators of these apps and our fellow users expect and encourage.
Tom Petty asked his ex to “stop walking down my street”. She probably wouldn’t want to be seen but couldn’t help herself. Now she’d be embarrassed to be caught accidentally liking his two-year old photo. Mark Knopfler uses the metaphor of a detective looking for a missing person when writing about an ex he just can’t forget. Ani DiFranco captures the same sentiment in Gravel, still under her ex’s spell. We keep holding on to each other, to memories, to old flames, to friendships that dried up, and to places we’ve left behind. We seek connection and belonging, and we cling to the moments when we felt it. But we’re looking somewhere that can never meet our needs.
This Fourth of July, I had a memorable WTF moment with one of the rudest people I’ve ever met. What makes it noteworthy is that many consider his behavior normal. I tell the story in this interview with StandFor: Technology as an Escape Mechanism
…To put it in context with technology: the Like button came out in 2009, then Facebook’s first mobile app was released in 2010, but it was pretty awful. Smartphones outsold PCs for the first time in the last quarter of 2011. Facebook improved its app, and with every iteration, it became smoother and more addictive, fueling phubbing.
In the U.S., having and responding to work email on your phone at all hours became expected as smartphone use increased, encouraging the unhealthy always-on worker mentality. The pendulum swung further when Instagram hit a penetrative point, having 150 million MAUs by late 2013, three years after launch.
I’d say 2012-2013 is when phubbing became really noticeable.
These social apps are engineered to be highly addictive. It’s a business that profits off usage. I noticed people checking their phones not just for text messages (actual communication) but being addicted to refreshing their social feeds like slot machines (passive, receptive entertainment) because the apps for Facebook and Instagram became so addictive. Facebook became the internet for many people. These apps are designed to encourage addictive checking just like cigarettes and McDonald’s fries cause cravings. Smartphones with apps, messaging, and email provide what became a socially acceptable escape mechanism for the boring or awkward moments of daily life…
I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.