Category Archives: Social Media

Instagram Tips: Liking and Unliking

So you accidentally liked a picture on Instagram.

If I like then unlike a photo, will the user who posted the photo know?

iPhone home screen floating appsThis is a follow-up to my Instagram Privacy Tips and FAQ, which has received over 500 comments. The answer to this like/unlike mystery is worthy of its own post because it deals with the concepts of push (notification outside of the app) versus pull (user activity/refreshes within the app).

First, understand this: iPhone apps that you open then leave to use another app are still running in the background. To fully close an iPhone app, on the home screen, double click the home button. You’ll see a horizontal array of apps that are running (updated as of iOS 9.1). Swipe upward on each app to fully close it. (Battery life hint: close apps that you’re not using often, especially ones with location services turned on.)

Question: Can someone tell I liked their Instagram post if I unlike right it afterward?

Answer: Maybe.

  • Recipient has push notifications on (regardless of IG app running or not): like notification received
  • Recipient has push notifications off and IG app actively in use: like notification received
  • Recipient has push notifications off and IG app open but not actively in use: like notification not received
  • Recipient has push notifications off and IG app not open: like notification not received

Continue reading Instagram Tips: Liking and Unliking

How to Use Instagram iPhone App

After testing several photo apps on iPhone, for sharing my pictures I prefer the free app Instagram. It allows you to take a new photo or use one from your photo album, then apply a filter or keep the original photo’s appearance, and email or share it with any or all of your social networks. When you create an account, you have the option to allow Instagram access to your Twitter, Facebook, Tumblr,  Posterous, Foursquare, and/or Flickr account. You don’t have to configure any of these services if you just want to post on Instagram alone. Instagram only works with iPhone.


From iPhone’s home screen, you can enable geotagging on Instagram from Settings –> General –> Location Services. When you post a photo, you will have the location option. My demo – please excuse the quality:

It’s a nice way to keep your photos organized and reference them later. Normally, if you post some photos on Facebook or Flickr or Tumblr, you don’t have one aggregate home space where you can view all your posted photos, no matter where you posted them. There’s always your computer or iPhone camera library, but these lack 1) built-in social sharing capabilities; 2) a record of where a photo was posted.

Joseph Jaffe announced he would use a few apps to communicate from a Flip the Funnel session in March:

I’ll be using the following apps to connect, communicate, collaborate, create and other things that start with “c”: (I’m typically there under my real name or jaffejuice)

Continue reading How to Use Instagram iPhone App

Get Mavericky and “Join the Conversation”


crowd people mall emilybinder.comBrand conversation listening is important (obviously).

But simple, vague advice like “Listen to the conversation around your brand” and “Join the conversation” is inadequately qualified. I can find eggheads on Twitter who’ve tweeted these very platitudes. Without explanation, they’re worthless.

“Join the conversation” has become my cringe phrase of choice, replacing my favorite Sarah Palin gems “maverick” and “reign in spending” and “shore up.” Well, maybe those are worse.

Listening vs. Eavesdropping

I heard something poignant; may it guide our mavericky marketing ears: We should listen but not eavesdrop. (Idea from Steven van Belleghem, The Conversation Manager on Jaffe Juice podcast #145.)

A brand that eavesdrops and replies to the most insignificant mentions interrupts the consumers’ conversation, instead of politely jumping in where it is useful. This is where social media becomes a time suck. Plus, actions speak louder than words. Imagine a nasty tweet about your brand from a Twitter complainer who has a major sense of entitlement post-this crazy time of brand democratization. You must be able to differentiate the bitching from the truly problematic:

Properly handled tweet worth a reply:

ComcastWill :
@everysandwich can you send us an email so we can have this resolved for you
2010-11-25 00:46:00
everysandwich :
@comcast Folks I’ve been trying for nearly a year to have you fix the siding you damaged on my house. Please *function.*
2010-11-25 00:24:47

Waste of everyone’s time, please unjoin the conversation even though you’re amusing: Continue reading Get Mavericky and “Join the Conversation”

Cc Multiple Social Networks and Annoy

Multiple Social Networks

Services that simultaneously post updates to multiple social media networks have become more popular. The first time I took issue with this was when LinkedIn added the ability to copy Twitter on a status update, and enabling vice versa by adding the hashtag #linkedin to a tweet. Some people abuse this: LinkedIn is simply not Twitter. The only updates on LinkedIn that you should duplicate on Twitter are few and far between. One acceptable category is professionally related posts, e.g. conference or event information/learnings. However, as wildly insightful and disruptive I felt my tweets at the last Atlanta Interactive Marketing Association (AiMA) Email Marketing event were, no one on LinkedIn would want to see ten tweets within two hours about email marketing. Further, Twitter jargon pasted onto other sites can lack translation and context:

AiMA Atlanta Interactive Marketing Association Email #aima twitter emilybinder

Check all those social sharing boxes and disperse your status with SEO greed — I will unfollow you. Remember that social = human. With all the noise, why follow one person on six networks if this social superstar carbon copies even half of their posts? I know Dino Dogan says content isn’t king. But shouldn’t it be?

Location-Based Social

Posting Foursquare check-ins on Twitter is usually annoying. The marketing folks I love following who typically tweet excellent content cheapen themselves by announcing check-ins to Taco Mac. Maybe some people think they are giving their online persona a personal touch by sharing places they visit. However, realize that spamming your followers with your every move is not analogous to the heralded Sharpie Susan act of uploading a thoughtful, personal avatar instead of a sterile logo (or worse, of course: the unthinkable dreaded egg head).

The reason different social media platforms exist is that each offers a different experience, and the parameters for participation vary. The expected candor on LinkedIn differs from Facebook. The demands of my beloved Twitter are greater (and arguably more challenging) than a blog that has free reign on length. Twitter is more forgiving about punctuation, spelling, and abbreviations because everyone understands 140 characters is limiting. Actually, this makes Twitter harder and more fun. Economy of words is powerful. If Twitter ever increases the character limit, I will quit. Besides, we have found ways to get around it. For example: Continue reading Cc Multiple Social Networks and Annoy

Paying for the Anomalous 20th Century

Egyptians protest Cairo
Egyptians protest in central Cairo. Photograph: Khaled El Fiqi/EPA via Guardian UK

20th Century Greatness

I’ve had a nascent theory in the back of my mind– maybe more so a gut instinct or fear — that the concentrated collection of destructive events in the last 10-20 years are a result of the pendulum swinging back after the glorious 20th century. It was simply too much, too fast, too good. I’m no historian, but I think the concentration of war and terrorism and environmental disaster from, say, 1985-2005 has been the universe somehow regaining equilibrium.

I recently researched the bubonic plague. The three iterations of the plague killed ~75 million people. Although it was arguably a deadlier and more destructive historic event as a stand-alone, if you add up several more recent terrors (a non-exhaustive list, at that): 9/11, Hurricane Katrina, Haiti earthquake, 2007 tsunami, Iraq/Afghanistan wars, SARS/bird flu other biomedical scares — these seem implicitly worse, and eerily more so on a trajectory.

For lack of a better term, the universe may be putting society back in its place; reminding us that Mother Earth’s tsunamis and hurricanes are greater than we; the smoggy planet is angry after our Industrial Revolution. Further, and more importantly for the global marketplace, we are angry at one another after the catapult into a globalized economy. Rapid idea and information dissemination has — despite the trend of political correctness and increasing tolerance for diversity — perhaps increased our animosity toward one another. (Here, I mainly allude to segments of Middle Eastern/developing nations’ rising awareness, jealousy,  and resentment of Western values, lifestyle, and politics.) As such, I posit the following: Would Islamic fundamentalists have been inflamed enough to commit 9/11 if the previous century had been less an anomaly of transformative, progressive innovation and invention?

We talk about social media empowering consumers like never before. I love Twitter because it’s the ultimate democratization of information. It’s grittier than meticulous, revised blog entries and methodical Facebook posts.

Facsimile to Egypt

Egyptians protest Cairo
Egyptians protest in central Cairo. Photograph: Khaled El Fiqi/EPA via Guardian UK

Instantaneous access to news didn’t exist 15-20 years ago. Recall that the fall of the former Soviet Union and Eastern Block was mainly due the ability to send fax messages. The Solidarity Movement in Poland primarily communicated via fax because their phones were tapped. Technology has at least lubricated and arguably enabled the new social change.

This January, tens of thousands of protesters mobilized in Egypt to demand an end to authoritarian president Hosni Mubarak’s nearly 30 year reign. The protests were organized in part through Twitter and Facebook. TechCrunch reported that Egypt blocked (website and mobile site) in an attempt to subdue the demonstrations.

Selected Egypt tweets from Continue reading Paying for the Anomalous 20th Century