Tag Archives: BeanCast

BeanCast 465: Sulking and Condescension

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PANEL

Emily Binder, Principal, Beetle Moment Marketing

Saul Colt, Principal, The Idea Integration Co.

Jonathan Sackett, President, Mashburn Enterprises

David Spark, CEO, Spark Media Solutions

Bob Knorpp, Host, The BeanCast

 

TOPICS

Choosing a Marketing Cloud

Sources: MediaPostAdexchanger

Problems with Going to Video

Sources: Digiday

Agency Models

Sources: Digiday

Evolving the TV Spot

Sources: Recode

 

Aired September 25, 2017

Adapted from original post by Bob Knorpp on thebeancast.com

BeanCast 452: More Sketchy Studies

I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land.

What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing people-based marketing, overcoming voting blocs at Cannes, and the effectiveness of brand takeovers on Twitter (I say not effective at all). Also, why Canada at Cannes is like the 1988 Jamaican Olympic bobsled team in Cool Runnings, and Travis Kalanick is a narcissistic frat boy. (Not mentioned on the show but worth noting: Sarah Lacy at Pando has been calling out Uber‘s problematic culture with little notice since 2012).

Cool Runnings movie poster
Canadians at Cannes are like Jamaican bobsled team at the 1988 Winter Olympics

Listen to The BeanCast on Apple Podcasts

June 12, 2017

PANEL

Emily Binder, Principal Consultant, Beetle Moment Marketing

William Bock, Director of Strategic Consulting, Merkle

Saul Colt, Principal, The Idea Integration Co.

Craig Hodges, Principal, Randwick End Consulting

Bob Knorpp, Host, The BeanCast


TOPICS

Phones, Social, and TV Ads

The Hurdles for People-Based Marketing

Voting Blocs at Cannes

Brand Takeovers on Twitter


#ADFAIL5

Google pissing off brands and consumers with their planned ad blocking stance

One fifth of UK web users now have an ad blocker

Leaked Uber memo from 2013 adds to the bad PR

Bulleit Bourbon sues Redemption Bourbon for stealing their bottle design

Breitbart hasn’t lost all of their advertisers yet

Adapted from original post by Bob Knorpp on thebeancast.com

BeanCast 441: Garanimals for Advertising

I was back on The BeanCast this week. Bob said it was one of the best episodes ever! but he always says that…

  • I played devil’s advocate regarding whether TV is dying (it pretty much is)
  • During the #AdFail5, I got to share my eosteric knowledge of jars from my Etsy baking days (some of you may remember my jar cakery, Adore a Jar Bakery?)
  • David Spark called me out when I complained that we don’t have one dashboard to end all dashboards – he said I should create one – he’s right
    • What Chris Baccus and I really want is simply for all our data to match

Listen: BeanCast 441

March 20, 2017

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Adapted from  original post by Bob Knorpp on thebeancast.com