causes Facebook friend fatigue. We all know that everything we consume is not worth sharing. Facebook introduced frictionless sharing in fall 2011 with several Open Graph apps that automatically share what you’re reading (e.g., Washington Post, the first on the scene, Digg Social Reader, Huffington Post), watching (Netflix), or listening to (Spotify, Soundcloud, etc.). With social reader apps, content you may merely sample or dislike is broadcast to your friends. Friction can be good. It occurs between thought and action. Friction is a filter.
Many users don’t realize they’ve opted in. Considering the original content publishers’ goal of getting added exposure and user data, the apps are well-designed, opt-in gating content. Otherwise, the user has to search for the article their friend auto-shared the old fashioned way. That is just a lot more work, and we’re all so very busy, so users acquiesce and opt-in to seamlessly get to the story about Snooki’s baby weight. Frictionless sharing apps, like Facebook itself, spread because if you can’t beat ’em, join ’em.
Social Reader Apps
After opting in, you’re giving unpaid endorsements to news sources, and in exchange (a pretty one-sided exchange), they get your information: Continue reading Frictionless Sharing on Facebook: TMI