I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.
I am so happy with my new 12-inch MacBook. I wanted to share my buying experience comparing it to the 13-inch MacBook Air to help you decide between the two.
This review focuses on the MacBook.
Friends love their 2011 MacBook Airs, so I initially thought I would go with that. However, a trip to the Apple Store and seeing the Air next to the small, sleek, space gray MacBook changed my mind.
How to pay for your new Mac: earn credit card points
I purchased: Refurbished 12-inch MacBook 1.1GHz Dual-core Intel Core m3- Space Gray MacBook from Apple.com for $1099 before tax (business deductible).
A new 12-inch Macbook costs $1299 for 1.2GHz Processor 256GB Storage or $1599 for 1.3GHz Processor 512GB Storage.
Note: Refurbished means you’ll have to wait 3 to 5 days for free shipping.
Credit card point tip: use your Chase Ink and get 2-5% cash on Apple.com through the Chase Ultimate Rewards – Shop with Chase shopping portal. Seasonal awards vary but check for the current cash back or point amount.
The MacBook is only a 12-inch screen, so it’s practically a large tablet. It fits perfectly in my big ‘ol saddlebag, which is ideal for moving between meetings, coffee shops, and airports.
The butterfly keyboard took some getting used to. (In fact, I had buyer’s remorse for the first few days to the point where I even ordered a refurbished MacBook Air so I could compare both side by side during Apple’s 14 day no questions asked return period.)
Compare to the thick, spaced out MacBook Air keys:
In order to make this laptop as thin as possible, Apple reinvented the keyboard. They created a “butterfly” mechanism, which more evenly distributes the pressure on a key than the traditional “scissor” mechanism. This is supposed to provide a more precise typing experience and fewer errors. Butterfly is 40% thinner than a scissor keyboard, and four times more stable. It feels like you’re typing on a tablet.
For larger man hands, this might feel too compact and on a 12-inch. For my hands, I got used to it within a few days and now I can type somewhat physically inaccurately, relying on the butterfly mechanism to “know” which key I meant, much like I fly across my iPhone screen with little accuracy and let autocorrect do the work.
MacBook vs. MacBook Air – Display
After five days on the crisp MacBook Retina Display, switching over to the Air screen felt like going to a clunky, much older and blurry low resolution screen. Retina Displays make text and images extremely crisp, so pixels are not visible to the naked eye. It rivals the sharpness of crisply printed text. I just couldn’t get over the clarity on the MacBook.
Limited Ports – USB-C Only
One MacBook drawback is the lack of ports and jacks. It has just one USB-C port and one audio jack for earbuds. No built-in USB.
The easy fix is to buy a connecting port. I recommend this one by Dodocool:
At just $45.99 on Amazon Prime, it’s much cheaper than Apple’s $79 version which is overpriced and has poor reviews. All my USB equipment like my wireless mouse and Sennheiser PC 8 USB Headset can connect simultaneously while the laptop also charges.
By the way: if you’re podcasting with Skype or Google Hangouts, I highly recommend the Sennheiser PC 8 USB – Stereo USB Headset for PC and MAC with In-line Volume and Mute Control:
Overall I would recommend a MacBook if you travel and want an ultra clear display with maximum portability. MacBook is small and light, it feels fantastic in your lap, and the screen is gentle on the eyes. It just depends on what you plan to do with it. The MacBook Air has a lower resolution screen but the extra inch adds quite a bit more area, which is nice for watching a movie, however it really just looks blurry once your eyes get spoiled on the Retina display.
Verdict: buy the MacBook unless you really prefer the traditional raised keys and a larger screen is important to you. Buy refurbished because the one year warranty is the same as a new machine and I can’t tell any difference, so why pay more?
Here’s the case I bought. At $13.99 on Prime, it’s a good value for MacBook case. The graphics aren’t super crisp on the stained glass version I bought, but it is protective and the snaps and rubber feet are still intact, unlike the Dowswin case I first bought. If you get a solid color, this would look nice and get the job done.
The average American adult sits 15.5 hours per day.1 I’ve had a standing desk for almost a year and half and I plan to keep it that way. Many people don’t realize that it’s not just how much physical activity you get, but also how much time you spend sitting that can affect your risk of premature death.
A 2010 study by the American Cancer Society found that women who sat more than six hours a day were 37% more likely to die prematurely than women who sat for less than three hours, while the early-death rate for men was 18% higher. 3
I could write pages about the frightening negative health outcomes associated with sedentary lifestyles. Just check out Lifehacker’s “How Sitting Is Killing You” Infographic. If Americans would cut their sitting time in half, their life expectancy would increase by roughly:
2 years (by reducing sitting to less than 3 hours a day)
1.4 years (by reducing TV time to less than 2 hours a day) 4
Many great thinkers throughout history stood at their desks, including Leonardo Da Vinci, Virginia Woolfe, and Ernest Hemingway.
If you’re reading this, you’re probably already aware of the myriad reasons why you should do everything in your power to get a standing desk, but maybe you haven’t taken the leap yet. I’ll make it simple and give you the top three reasons. Here are my favorite standing desk product reviews and recommendations. If sedentary office workers would stand up for a mere few hours more per day, I’d bet the farm that over several years, our entire country would be healthier and we would save billions on healthcare costs.
You may work at a progressive office where standing desks are an option (like Google, Facebook, AOL, many startups, etc.). Maybe you see coworkers standing all day and marvel at them, wondering why anyone would torture themselves with unnecessary physical exertion and not take the easy route of sitting on a plush Herman Miller (or a cheap Staples chair wreaking havoc on your spine) for 8+ hours in a row. Well, either you’ve never tried standing, or you’re lazy. It’s okay – most people in the modern world are pretty lazy.
Let Michael Caine playing Robert Spritzel in The Weather Man ask you something: “Do you know that the harder thing to do and the right thing to do are usually the same thing? Nothing that has meaning is easy. ‘Easy’ doesn’t enter into grown-up life.”
Three reasons a standing desk will save your life and make you more productive:
1. PREVENT CANCER: Prolonged sitting increases the risk for cancer. Exercise does not undo the deleterious physical effects of a sedentary lifestyle: working out does not erase the compounding of growing fat cells in your rear, the slowing of your metabolism, or the diabetic state that your blood glucose quickly transitions into when the body has been sitting for hours. “Researchers say that physical activity, even something as simple as standing up for a few minutes, releases an enzyme called lipoprotein lipase, which reduces the body’s levels of triglycerides and LDL (or bad) cholesterol. High triglyceride levels are linked to cancer, and LDL cholesterol is associated with vascular disease. Prolonged sitting precludes the flow of the enzyme.”2 Wait, let’s reiterate this part: “Pressure placed in the buttocks and hips from sitting down for too long can generate up to 50 percent more fat in those areas.”5
2. PREVENT WEIGHT GAIN, KEEP METABOLISM UP: “Right after you sit down, the electrical activity in your muscles slows down and your calorie-burning rate drops to one calorie per minute.” You will burn an additional average 50 calories per hour simply by standing instead of sitting. If you stand for just half the day, that’s 200 free calories burned. We can at least mollify the fact that many of us eat unnaturally and too many calories by keeping more muscles in the body engaged for more hours of the day.
Standing is a lot closer to walking than sitting is, plus you’ll be more likely to move around. Coworkers who are standing are perceived as more open and approachable, with a tendency to more actively share ideas. This is anecdotal, but I feel more awake, more productive, and more energized throughout the day, which many others standers report, too. Sitting allowed me to marinate in workday lethargy, but standing wakes me up. Sitting encourages poor posture. Our bodies were not made to sit.
Think about all the crutches we use to wake ourselves up or to focus: coffee, a cigarette break, a jaunt of web surfing or online shopping, constant phone checking habits… Stand up and wake up. Increased bloodflow throughout the body will make you more positive, productive, and focused.
Office Reality and Your DIY Trial Period:
Unfortunately, many offices haven’t made ergonomics a priority yet. If you want to try standing, opt for a trial period with a free/inexpensive DIY setup – stack some yellow page phone books, paper reams, and/or cardboard boxes, then put your keyboard (elbows bent at 90 degrees) and monitor (eye level, no neck craning up or down) on top. Hear The Digital Dive Podcast episode on the DIY standing desk when Melanie first planted the seed in my head. Get used to standing by starting out with a couple hours per day and adding 30-minute increments each day. If you like it and you make it two months, then invest in some furniture. I was pretty psyched when I rewarded myself with the real thing.
I am lucky to work in an environment where I have an office with a door, mitigating the self-consciousness or unwanted attention that some new standers may fear in a cubicle setting. Seeing you standing will make some people uncomfortable, nervous, or defensive because of what it implies about sitting. Just smile and link them to any article cited in this post. In Part 2, I share my top three ergonomic desk product recommendations, including my own Kangaroo standing desk, my anti-fatigue floor mat, and two types of compression socks to help prevent varicose veins (which can happen from standing OR sitting too long over time).
Read product reviews of my favorite standing desk products:
DISCLAIMER: I am not a trained healthcare professional. The information provided here is meant to educate and inform but is not official medical advice. Consult your physician before making any major lifestyle changes. The opinions shared here are mine and not those of my employer.